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The Robert Collier Letter Book

4.33  ·  Rating Details  ·  125 Ratings  ·  6 Reviews
A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
Paperback, 466 pages
Published January 1st 1989 by Robert Collier Publishing Inc.
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Joyce
Apr 18, 2015 Joyce rated it it was amazing
This book is still under copyright with Robert Collier Publications. Please be sure you are purchasing the Authentic Robert Collier work published by the family of Robert Collier. The authentic version has the following ISBN's 9780912576200, 9780912576206 (softcovers) and 9780912576219, 9780912576213 (hardcovers). Avoid pirated versions.
Malick Haris
Dec 05, 2015 Malick Haris rated it liked it
Wow. It was a tough read atleast for me. The starting chapters were interesting. Whereas the last chapter thing get really boring, might be the story part im not interested in or its over all very lengthy.
Martin Hamilton
Feb 12, 2015 Martin Hamilton rated it it was amazing
Awesome book. Robert is one of the top 5 copywriters of all time. Even though he lived and marketed in the early 1900's doesn't mean his principles and techniques don't work still today.
Scott Wozniak
Feb 24, 2016 Scott Wozniak rated it really liked it
Highly technical and very dated examples, this book continues to be a master work of understanding human psychology. It's a series of examples of letters that motivated people to buy (compared with those that didn't do as well).
Alex Giurgea
Mar 27, 2016 Alex Giurgea rated it it was amazing
O legenda a marketingului direct. Cartea e plina de tehnici de vanzare, care au functionat inca din anii '30. Lectii de copy pe paine.
Brian
Feb 01, 2014 Brian rated it it was amazing
Fantastic book of Robert Collier's sales letters. Absolute essential for studying advertising and marketing.
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Robert Collier was an American author of self-help, and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly. He was involved in writing, editing, and research for most of his life. His book The Secret of the Ages (1926) sold over 300,000 copies during his life. Collier wrote about the practical psychology of abundance, desire, ...more
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“You have to compete in the same way for your reader's attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?” 0 likes
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