<![CDATA[Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community]]>

false <![CDATA[Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community]]> http://photo.goodreads.com/books/1173279040m/266575.jpg 266575 2 In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans. Applebee's America cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership. They discovered that successful leaders, even those from disparate fields, have more in common than not. Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America. People make choices about politics, consumer goods, and religion with their hearts, not their heads. Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences. The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them. A person's lifestyle choices can be used to predict how he or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies. In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America. Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. Wrong, wrong, and wrong. Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection.Applebee's America offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals. 258459 2006 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community total:55|5:7|4:21|3:19|2:8| 55 192 75 15 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 3 0 false Tue Apr 29 00:00:00 -0700 2008 Tue Mar 25 14:23:58 -0700 2008 Tue Apr 29 09:43:15 -0700 2008 Democrats drink Sprite.

This and dozens of other bits of practically useless information is what I got out of this book. The book dissects the creation of a market research method called LifeTargeting, which Bush's team created back in 2000. It helped t...more...]]> 1888594 0743287193 9780743287197 8 1 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1189807375m/1888594.jpg http://www.goodreads.com/book/show/1888594.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 4 0 false Sat Mar 29 00:00:00 -0700 2008 Wed Apr 02 09:41:34 -0700 2008 Wed Apr 02 09:46:15 -0700 2008
...more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 4 0 false Sat Sep 01 00:00:00 -0700 2007 Mon Sep 10 21:38:32 -0700 2007 Mon Sep 10 21:45:10 -0700 2007 more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 5 0 false Sat Sep 01 00:00:00 -0700 2007 Wed Sep 26 16:51:40 -0700 2007 Wed Sep 26 16:56:50 -0700 2007 more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 2 0 false Thu May 01 00:00:00 -0700 2008 Wed May 28 09:11:13 -0700 2008 Wed May 28 09:13:30 -0700 2008
Most frustrating, and undermining of the not...more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 3 0 false Fri Mar 14 00:00:00 -0700 2008 Mon Mar 17 10:19:34 -0700 2008 Mon Mar 17 10:22:24 -0700 2008 more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 3 0 false Mon Jan 01 00:00:00 -0800 2007 Sun Jul 29 12:35:49 -0700 2007 Mon Oct 08 23:24:21 -0700 2007 more...]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 4 0 false Mon Jan 01 00:00:00 -0800 2007 Sat Jan 19 22:39:11 -0800 2008 Sat Jan 19 22:40:46 -0800 2008 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 4 0 false Tue Mar 18 12:23:12 -0700 2008 Thu Oct 25 05:26:05 -0700 2007 Thu Oct 25 05:27:47 -0700 2007 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 4 0 false Tue Mar 11 11:36:26 -0700 2008 Tue Mar 11 12:18:49 -0700 2008 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community 3.49 http://photo.goodreads.com/books/1173279040m/266575.jpg http://www.goodreads.com/book/show/266575.Applebee_s_America_How_Successful_Political_Business_and_Religious_Leaders_Connect_with_the_New_American_Community 5 0 false Mon Oct 01 00:00:00 -0700 2007 Fri Oct 19 11:05:31 -0700 2007 Mon Nov 05 05:54:10 -0800 2007 ]]> 266575 0743287185 9780743287180 47 14 Applebee's America: How Successful 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