false 2661920 1 <p>Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. <i>Personality Not Included</i> is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.</p> 2687146 31 3 2008 Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back total:25|5:5|4:13|3:5|2:2|1:0| 25 96 51 2 4 0 false false Wed May 27 00:00:00 -0700 2009 Wed May 27 02:28:32 -0700 2009 Wed May 27 02:28:50 -0700 2009
Author Rohit Bhargava pushes for companies to use social media and an array of other marketing tools to develop sales-boosting corporate or brand personalities and regain their “authenticity.” He presents a step-by-step plan for creati...more...]]> 4 0 false false Thu Jan 01 00:00:00 -0800 2009 Tue Oct 13 14:45:51 -0700 2009 Tue Oct 13 14:46:49 -0700 2009 0 0 false false Wed Oct 28 13:48:52 -0700 2009 Wed Oct 28 13:49:07 -0700 2009 3 0 false false Fri Oct 23 21:29:43 -0700 2009 Fri Oct 23 21:29:43 -0700 2009 0 0 false false Mon Oct 12 09:48:44 -0700 2009 Mon Oct 12 09:48:44 -0700 2009 0 0 false false Fri Aug 28 00:11:51 -0700 2009 Fri Aug 28 00:11:51 -0700 2009 3 0 false false Wed Aug 19 15:29:46 -0700 2009 Wed Aug 19 15:29:46 -0700 2009 0 0 false false Tue Aug 18 22:14:14 -0700 2009 Tue Aug 18 22:15:04 -0700 2009 2 0 false false Sat Jul 18 08:34:54 -0700 2009 Sat Jul 18 08:34:54 -0700 2009 0 0 false false Sun Jun 28 17:36:05 -0700 2009 Sun Jun 28 17:39:44 -0700 2009 0 0 false false Thu Jun 25 06:29:06 -0700 2009 Thu Jun 25 06:29:06 -0700 2009 0 0 false false Mon Jun 22 10:45:24 -0700 2009 Mon Jun 22 10:45:27 -0700 2009 5 0 false false Wed Oct 28 22:29:49 -0700 2009 Sun Jun 21 20:30:10 -0700 2009 Wed Oct 28 22:29:49 -0700 2009 0 0 false false Wed Apr 15 11:01:35 -0700 2009 Wed Apr 15 11:01:35 -0700 2009 0 0 false false Tue Mar 31 23:17:27 -0700 2009 Tue Mar 31 23:17:27 -0700 2009 4 0 false false Fri Mar 20 08:31:20 -0700 2009 Fri Mar 20 08:31:20 -0700 2009 0 0 false false Mon Mar 16 18:05:21 -0700 2009 Mon Mar 16 18:05:21 -0700 2009 0 0 false false Sat Mar 14 23:21:26 -0700 2009 Sat Mar 14 23:21:26 -0700 2009 0 0 false false Sat Feb 28 16:50:55 -0800 2009 Sat Feb 28 16:50:55 -0800 2009 4 0 false false Wed Feb 25 20:40:56 -0800 2009 Wed Feb 25 20:40:56 -0800 2009