Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You...
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Aug 28, 2011
Tarek
rated it: 
Interesting 20 minutes read. Yet, the normal self-improvement books that encourages you but teaches you nothing
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(4 people liked it)
Dec 04, 2008
Bit of pieces on how to set your creative mind-frame in the right way ... reviewing on many other possibility we could find if we just try to consider 'the other side' of thinking
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(1 person liked it)
Jan 26, 2012
Caitlin
rated it: 
I bought Arden's "It's Not How Good You Are, It's How Good You Want To Be" a few years ago, and I think it's one of the best books on creativity and how to achieve what you want that I've seen. It's basically a pocket-sized kick in the pants for those moments when you need that. Since reading that book I'd been considering getting "Whatever You Think, Think The Opposite" but whenever I'd picked it up in a bookshop, it always seemed to be rehashing some of what was in the firs
More...
Feb 06, 2011
Emily
rated it: 
I like it better than any inspirational books I have read before (even though I didn't read much inspirational books before). This book is not dry, more interesting and edgy than what inspirational books normally offer.
However I still don't think it's attached to me yet. While it is true that the book offers some fresh perspective on how you look at things, some ideas in the books aren't very new either.. So I don't really know whether it is truly inspirational or not. But one part I More...
However I still don't think it's attached to me yet. While it is true that the book offers some fresh perspective on how you look at things, some ideas in the books aren't very new either.. So I don't really know whether it is truly inspirational or not. But one part I More...
Oct 31, 2010
L.S.
rated it: 
"Fură din orice loc unde vibrează inspiraţia sau care îţi alimentează imaginaţia.
Devorează filme, muzică, picturi, cărţi, poeme, fotografii, conversaţii, vise, copaci, arhitectură, semne de circulaţie, nori, lumini şi umbre.
Alege să furi numai de la lucrurile care vorbesc direct sufletului tău."
Am citit în ultima vreme câteva cărţi de “psihologie practică/ dezvoltare personală” pe care le-aş împărţi în două categorii: prima cuprinde acele cărţi mai mult sa More...
Devorează filme, muzică, picturi, cărţi, poeme, fotografii, conversaţii, vise, copaci, arhitectură, semne de circulaţie, nori, lumini şi umbre.
Alege să furi numai de la lucrurile care vorbesc direct sufletului tău."
Am citit în ultima vreme câteva cărţi de “psihologie practică/ dezvoltare personală” pe care le-aş împărţi în două categorii: prima cuprinde acele cărţi mai mult sa More...
May 02, 2010
Irawan
rated it:
Judul Buku : Whatever You Think, Think The Opposite (WYTTTO)
Penulis : Paul Arden
Penerbit : Essensi
Pembaca : Urban People, Seniman, Semua Orang yang membutuhkan motivasi, Orang- orang yang bergerak di dunia Advertising.
Nilai : 4/5 (Versi Komunitas Baca Buku)
Halo Sobat Komunitas Baca, minggu ini kita bahas buku WYTTTO. Buku ini adalah perpaduan gambar yang nyentrik dengan kata-kata singkat yang padat dengan inspirasi. Ada sebuah kata menarik dari buku ini, “Anda More...
Penulis : Paul Arden
Penerbit : Essensi
Pembaca : Urban People, Seniman, Semua Orang yang membutuhkan motivasi, Orang- orang yang bergerak di dunia Advertising.
Nilai : 4/5 (Versi Komunitas Baca Buku)
Halo Sobat Komunitas Baca, minggu ini kita bahas buku WYTTTO. Buku ini adalah perpaduan gambar yang nyentrik dengan kata-kata singkat yang padat dengan inspirasi. Ada sebuah kata menarik dari buku ini, “Anda More...
Apr 18, 2010
Basmah
rated it:
i loved how it’s very simple and readable ,every let’s say “idea” is written along with a beautiful piece of art, illustration, paint-photograph..etc. and most of them were fantastic but i have to say that a number of them were very disturbing for me i had to use sticky notes to cover them and in 2 pictures a black marker to cover “some places”.
it’s mainly about taking the risk and to be outgoing and wild, taking the risky decisions instead of the safe one. and how doing this might put More...
it’s mainly about taking the risk and to be outgoing and wild, taking the risky decisions instead of the safe one. and how doing this might put More...
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(2 people liked it)
Aug 11, 2009
Yogi
rated it:
pertama kali liat buku ini, yang paling membuat gwa tertarik adalah sampulnya yang bikin penasaran minta segera dibaca. baca sebentar dan yak, selesai! selesai?? sedikit kecewa karena ternyata isinya lebih didominasi oleh gambar2 dan font dengan ukuran yang sangat BESAR. (mungkin kalo mau digabungin pake font arial 11, isinya ga lebih dari 5 halaman A4 aja!)
jadi kesimpulannya ekspektasi gwa terhadap buku ini jauh lebih besar sebelum gwa baca daripada apa yang gwa dapet setelah memba More...
jadi kesimpulannya ekspektasi gwa terhadap buku ini jauh lebih besar sebelum gwa baca daripada apa yang gwa dapet setelah memba More...
Sep 14, 2009
Molly
rated it:
Whatever You Think, Think the Opposite is an uninspiring motivational book by Paul Arden. Each page has a statement (and sometimes an image) to make you rethink the way you think. However, I found it to be a bunch of baloney. For instance, Arden asserts that you should not attend college: “If you start work at 18, you are five years ahead of someone starting at 23.” How is that good advice for someone who wants to be an architect or a doctor or a school teacher?
Here’s another disappo More...
Here’s another disappo More...
Oct 21, 2007
Ika
rated it:
also got this one while i was waiting for take off (daripada bingung ngapain di lounge, mending baca2 sambil dengerin ipod). finished the whole thing by half an hour, and i loved it! it's full of idea generating methods and some quirky stories that will surely amuse anyone. i always read a page or two of this book whenever i'm experiencing a writer's block, and it's all flowing again.
May 15, 2010
Andi
rated it:
This review has been hidden because it contains spoilers.
To view it, click here
Mar 18, 2011
Rawan
rated it:
Wow, done with this short journey in an unusual book.
It was nice to read in all these diffrent ways of writing, these some red wallpapers, the funny pic ;D !
It really inspired, encouraged me. It showed me the opposite side of many things. Also what's the good in chosing the wrong decision, yeah the wrong decision ! It yours opinion, you said what good or bad !
It tells you that you have to change your life but in your way, i tell you that you have to change it but i'm not gon More...
It was nice to read in all these diffrent ways of writing, these some red wallpapers, the funny pic ;D !
It really inspired, encouraged me. It showed me the opposite side of many things. Also what's the good in chosing the wrong decision, yeah the wrong decision ! It yours opinion, you said what good or bad !
It tells you that you have to change your life but in your way, i tell you that you have to change it but i'm not gon More...
Nov 12, 2011
This book is like a longer version of Baz Luhrmann's song "Everybody's Free (to Wear Sunscreen)": Full of bite-sized (hardly ever longer than two pages) advice on a lot of diverse topics. He tells about the benefits of being fired, the importance of being unreasonable and how being bad at something can be better than being good at it.
Paul Arden has spent more time in advertising than most of us have breathing, and so the book is not just a breath of fresh air in a career wo More...
Paul Arden has spent more time in advertising than most of us have breathing, and so the book is not just a breath of fresh air in a career wo More...
Jan 12, 2009
Kenny
rated it:
I arrived a bit too early for half-price Thursdays at the SFMOMA and found this book to be a mildly amusing way to kill 45 minutes at the MuseumStore. I cannot imagine a reader that would not come away with at least one insight, e.g. "The problem with making sensible decisions is that so is everyone else." The presentation is creative and the book may be a good way to burn $13.95 if you have a friend that just bought a coffee table and is in need of Confucian-style literature to adorn
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Nov 26, 2008
Jimmy
rated it:
The Right Exposure
There is a story of a professor who was bathing in the river Chenwell in Oxford, at a place called Parson’s pleasure, in which it was the custom to swim naked. As the professor got out of the pool a punt of undergraduates glided by, whereupon he grabbed his towel and wrapped it round his head.
Normalnya, untuk menutupi rasa malu, saya akan menggunakan handuk itu untuk menutupi bagian-bagian tubuh saya yang paling seksi (aaiiihhh). Bagian tubuh yang terba More...
There is a story of a professor who was bathing in the river Chenwell in Oxford, at a place called Parson’s pleasure, in which it was the custom to swim naked. As the professor got out of the pool a punt of undergraduates glided by, whereupon he grabbed his towel and wrapped it round his head.
Normalnya, untuk menutupi rasa malu, saya akan menggunakan handuk itu untuk menutupi bagian-bagian tubuh saya yang paling seksi (aaiiihhh). Bagian tubuh yang terba More...
Feb 02, 2011
Lamia
rated it:
كتآب غريب وماتفهمه من أول قراءة
مقتطفآت جميلة ومحفزة لخوض تجآرب جديدة عليك وكسر روتين حيآتك
طريقة طرح جديدة علي وجميلة ومشوّقة
لكن يفقد تسلسل الأفكآر لأنه يشتتك بكل صفحة جديدة ويبيلك تعيد قرأءة الصفحة كذا مرة لتوآزن عقلك
خصوصا ان كل صفحة مليانه افكآر
اسلوبه مختصر وصوره معبّرة
خلصته بجلسة قرآءة ساعة او ساعة ونص بالكثير
هل رح ارجع اقرأه من جديد ؟
ما أظن ! =)
More...
مقتطفآت جميلة ومحفزة لخوض تجآرب جديدة عليك وكسر روتين حيآتك
طريقة طرح جديدة علي وجميلة ومشوّقة
لكن يفقد تسلسل الأفكآر لأنه يشتتك بكل صفحة جديدة ويبيلك تعيد قرأءة الصفحة كذا مرة لتوآزن عقلك
خصوصا ان كل صفحة مليانه افكآر
اسلوبه مختصر وصوره معبّرة
خلصته بجلسة قرآءة ساعة او ساعة ونص بالكثير
هل رح ارجع اقرأه من جديد ؟
ما أظن ! =)
More...
Nov 07, 2010
FreshGrads
rated it:
This review has been hidden because it contains spoilers.
To view it, click here
Sep 18, 2010
indri
rated it:
#2010-43#
I WISH.
I WISH means : wouldn't it be nice if ...
Jika anda selalu mengambil keputusan yang benar, keputusan yang aman, keputusan yang diambil oleh orang kebanyakan, Anda akan sama dengan orang-orang lain.
Always wishing life is different.
Aku rasa aku punya sejuta 'I wish' di kepalaku. Mencoba menahan-nahannya untuk tidak keluar terkadang menyulitkan.
Tidak ada sudut pandang yang benar, anda selalu benar, anda selalu salah. More...
I WISH.
I WISH means : wouldn't it be nice if ...
Jika anda selalu mengambil keputusan yang benar, keputusan yang aman, keputusan yang diambil oleh orang kebanyakan, Anda akan sama dengan orang-orang lain.
Always wishing life is different.
Aku rasa aku punya sejuta 'I wish' di kepalaku. Mencoba menahan-nahannya untuk tidak keluar terkadang menyulitkan.
Tidak ada sudut pandang yang benar, anda selalu benar, anda selalu salah. More...
Mar 23, 2008
reabdimation
rated it:
Imagine this..
You are a professor of a well-known university with a famous river near from your office. On the river, a lot of people swimming, or take a sunbath, with no clothes..
one day, u start take a bath there. You wear nothing but a small piece of towel.
Then, you've seen your student on their canoe not far away from your place. Soon or later, the river will get them nearer to you, and they will find you, the whole package of you.. (well, nudity and professor doesnt seem a More...
You are a professor of a well-known university with a famous river near from your office. On the river, a lot of people swimming, or take a sunbath, with no clothes..
one day, u start take a bath there. You wear nothing but a small piece of towel.
Then, you've seen your student on their canoe not far away from your place. Soon or later, the river will get them nearer to you, and they will find you, the whole package of you.. (well, nudity and professor doesnt seem a More...
Nov 15, 2007
Carolus
rated it:
Kita terjebak. Kita terlalu sering memikirkan solusi terhadap persoalan dengan cara yang sama seperti semua orang lainnya. Maka hasilnya adalah sebuah jebakan kesamaan yang tidak menghasilkan terobosan apapun. Dari kecil kita telah diajarkan cara berpikir dan bertindak berdasarkan semua fakta yang dapat kita akses. Hasilnya semua orang melakukan tidakan yang sama atas data yang sama.
Buku ini kecil menarik, penuh gambar, ringan dibaca, dan memberikan sebuah sengatan kepada kita untuk menggu More...
Buku ini kecil menarik, penuh gambar, ringan dibaca, dan memberikan sebuah sengatan kepada kita untuk menggu More...
Nov 19, 2011
Ezzat
rated it:
pertama kali liat isi dalamnya..weeew...tipis banget. tulisannya gede-gede lagi. dalam hitungan menit udah tamat baca ni buku.
tetapi isinya yang tipis tidak membuat makna yang terkandung dalam buku ini sedikit juga. paul arden berhasil menyampaikan pemikirannya dalam buku ini bahwa untuk berhasil atau menonjol dalam suatu bidang, bidang apa pun itu. kita harus berpikir berbeda, berbeda dengan orang kebanyakan dan jangan takut untuk menjadi berbeda.
think the opposite :)
tetapi isinya yang tipis tidak membuat makna yang terkandung dalam buku ini sedikit juga. paul arden berhasil menyampaikan pemikirannya dalam buku ini bahwa untuk berhasil atau menonjol dalam suatu bidang, bidang apa pun itu. kita harus berpikir berbeda, berbeda dengan orang kebanyakan dan jangan takut untuk menjadi berbeda.
think the opposite :)
Mar 25, 2011
سعود
rated it:
However, so far I found inside the book interesting stories and ideas of people they think by different ways and they became success. but I don’t know if it useful for us ?
The Author mentioned in the book something about decisions and I’d like to discuss with you his opinion if you agree with him or not:
He said that in page 30 under title: ”decisions”
” when you look back there will be things you will regret.
You made the wrong decision.
Wrong.
You made the righ More...
The Author mentioned in the book something about decisions and I’d like to discuss with you his opinion if you agree with him or not:
He said that in page 30 under title: ”decisions”
” when you look back there will be things you will regret.
You made the wrong decision.
Wrong.
You made the righ More...
Nov 14, 2011
Jamira
rated it:
I borrowed this from a friend and I must say, it's the shortest book I've read (in under 20 minutes, I finished it) yet it has a great impact on me. I found the perfect book that embodies all of my beliefs in life....that making wrong decisions doesn't always lead to mistakes, that genius will not always be appreciated, that thinking differently is normal.
I MUST get a copy of my own soon!
I MUST get a copy of my own soon!
Feb 09, 2010
duane
rated it:
A swell little book of inspiring statements and short stories about personal success, the importance of failure and the need for risk-taking. Sure, it's always easy to write an inspiring little book about how to do "life" when you're already filthy rich, but I still find myself picking this one up for a bit of encouragement on why it's okay that I'm not living my life like everyone else.
May 14, 2010
Eka
rated it:
Great! Out-of-the-box thinking! I mean, we all know about out of the box theory, but this books really is short (literary) and in the shortness of the words, it successfully jumps out of my brain with great examples of how opposite thinking can bring you to the next level.
PLUS: I juts looove the layout design of each page. +++
Jadi, berani berpikir berbeda, dan berpikirlah terbalik!
PLUS: I juts looove the layout design of each page. +++
Jadi, berani berpikir berbeda, dan berpikirlah terbalik!
Apr 03, 2011
Daniela
rated it:
Paul Arden questions common sense and offers readers a chance to redefine whatever we are used to think. He explains the benefits of making bad decisions and having doubts when your goal is to be a remarkable professional. I suggest this book for open-minded people who are not planning to act over fear in order to keep a steady career that only moves towards conformity.
Feb 26, 2011
Bonar
rated it:
Menurut gw buku ini keren banget. Banyak bertebaran inspirasi di tiap halamannya. Perpaduan antara kata-kata menarik dan gambar yg nyentrik. Sangat simple tapi tetap banyak manfaatnya.
Terkadang kita takut untuk berbeda dengan orang lain. Kita selalu menjadi followers dan hanyut terbawa arus. Tapi sebenernya kalo kita berani mencoba untuk berpikir dengan cara yg berlawanan dengan orang lain akan menghasilkan sesuatu yg "keren" klo gw bilang. Karena saat kita berani berpikir More...
Terkadang kita takut untuk berbeda dengan orang lain. Kita selalu menjadi followers dan hanyut terbawa arus. Tapi sebenernya kalo kita berani mencoba untuk berpikir dengan cara yg berlawanan dengan orang lain akan menghasilkan sesuatu yg "keren" klo gw bilang. Karena saat kita berani berpikir More...
May 14, 2010
Batoul
rated it:
I really liked this book.. simple, to the point and only 140 pages!
things that I liked:
1- There is no right point of view!
You are always right.
You are always wrong.
It just depends from which pole you looked at.
2- Having an original point of view is a novelty. Recognizing its value is intelligent. Having the courage to stand up for it in the face of public opinion is what makes you a winner.
things that I liked:
1- There is no right point of view!
You are always right.
You are always wrong.
It just depends from which pole you looked at.
2- Having an original point of view is a novelty. Recognizing its value is intelligent. Having the courage to stand up for it in the face of public opinion is what makes you a winner.
Apr 30, 2010
Kathleen
rated it:
Een klein, fijn boekje dat je op een middagpauze uitleest. En hoewel het klein is, staat het boordevol interessante oneliners, eerder one-pagers, om over na te denken. Plus de vormgeving is heel leuk gedaan. Eigenlijk vond ik het boeiend om "Wat je ook denkt, keer het om," op dit moment in mijn leven te lezen. Nog meer stof om over na te denken!
