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2nd out of 7 books
—
4 voters
Whatever You Think, Think the Opposite
by
Paul Arden
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
Paperback, 144 pages
Published
March 10th 2006
by Portfolio Trade
(first published 2006)
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Interesting 20 minutes read. Yet, the normal self-improvement books that encourages you but teaches you nothing
Dec 04, 2008
Atas
added it
Bit of pieces on how to set your creative mind-frame in the right way ... reviewing on many other possibility we could find if we just try to consider 'the other side' of thinking
This book is so short you can throw in a re-read every time you're about to lend it out and it gets better every time because every time you're just a bit older and different parts stay with you in new ways. I think I've already read it 4 times in random the years I've owned it just by picking it up and putting it down 30 minutes later having read it all and thinking about it anew. I like thinking outside the box in extreme ways, if not practically in my life at least in theory (figures: why els...more
Saya selalu setuju dengan anggapan bahwa berpikir sebaliknya dari hampir segala hal adalah suatu hal yang keren, atau bahkan sangat membantu dalam melihat sesuatu dari sudut pandang yang berbeda.
Kata Paul Arden:
"Mempunyai sudut pandang yang orisinal adalah sebuah keunikan.
Menyadari arti pentingnya adalah kecerdasan.
Mempunyai keberanian untuk mempertahankan sudut pandang ini melawan opini publik membuat anda menjadi seorang pemenang".
Menjadi "sedikit" berbeda dari orang kebanyakan tidak ada sal...more
Kata Paul Arden:
"Mempunyai sudut pandang yang orisinal adalah sebuah keunikan.
Menyadari arti pentingnya adalah kecerdasan.
Mempunyai keberanian untuk mempertahankan sudut pandang ini melawan opini publik membuat anda menjadi seorang pemenang".
Menjadi "sedikit" berbeda dari orang kebanyakan tidak ada sal...more
I bought Arden's "It's Not How Good You Are, It's How Good You Want To Be" a few years ago, and I think it's one of the best books on creativity and how to achieve what you want that I've seen. It's basically a pocket-sized kick in the pants for those moments when you need that. Since reading that book I'd been considering getting "Whatever You Think, Think The Opposite" but whenever I'd picked it up in a bookshop, it always seemed to be rehashing some of what was in the first book. So when a fr...more
"Fură din orice loc unde vibrează inspiraţia sau care îţi alimentează imaginaţia.
Devorează filme, muzică, picturi, cărţi, poeme, fotografii, conversaţii, vise, copaci, arhitectură, semne de circulaţie, nori, lumini şi umbre.
Alege să furi numai de la lucrurile care vorbesc direct sufletului tău."
Am citit în ultima vreme câteva cărţi de “psihologie practică/ dezvoltare personală” pe care le-aş împărţi în două categorii: prima cuprinde acele cărţi mai mult sau mai puţin stufoase, care te îndeamnă s...more
Devorează filme, muzică, picturi, cărţi, poeme, fotografii, conversaţii, vise, copaci, arhitectură, semne de circulaţie, nori, lumini şi umbre.
Alege să furi numai de la lucrurile care vorbesc direct sufletului tău."
Am citit în ultima vreme câteva cărţi de “psihologie practică/ dezvoltare personală” pe care le-aş împărţi în două categorii: prima cuprinde acele cărţi mai mult sau mai puţin stufoase, care te îndeamnă s...more
Judul Buku : Whatever You Think, Think The Opposite (WYTTTO)
Penulis : Paul Arden
Penerbit : Essensi
Pembaca : Urban People, Seniman, Semua Orang yang membutuhkan motivasi, Orang- orang yang bergerak di dunia Advertising.
Nilai : 4/5 (Versi Komunitas Baca Buku)
Halo Sobat Komunitas Baca, minggu ini kita bahas buku WYTTTO. Buku ini adalah perpaduan gambar yang nyentrik dengan kata-kata singkat yang padat dengan inspirasi. Ada sebuah kata menarik dari buku ini, “Anda tidak mampu membeli rumah impian An...more
Penulis : Paul Arden
Penerbit : Essensi
Pembaca : Urban People, Seniman, Semua Orang yang membutuhkan motivasi, Orang- orang yang bergerak di dunia Advertising.
Nilai : 4/5 (Versi Komunitas Baca Buku)
Halo Sobat Komunitas Baca, minggu ini kita bahas buku WYTTTO. Buku ini adalah perpaduan gambar yang nyentrik dengan kata-kata singkat yang padat dengan inspirasi. Ada sebuah kata menarik dari buku ini, “Anda tidak mampu membeli rumah impian An...more
i loved how it’s very simple and readable ,every let’s say “idea” is written along with a beautiful piece of art, illustration, paint-photograph..etc. and most of them were fantastic but i have to say that a number of them were very disturbing for me i had to use sticky notes to cover them and in 2 pictures a black marker to cover “some places”.
it’s mainly about taking the risk and to be outgoing and wild, taking the risky decisions instead of the safe one. and how doing this might put you in tr...more
it’s mainly about taking the risk and to be outgoing and wild, taking the risky decisions instead of the safe one. and how doing this might put you in tr...more
pertama kali liat buku ini, yang paling membuat gwa tertarik adalah sampulnya yang bikin penasaran minta segera dibaca. baca sebentar dan yak, selesai! selesai?? sedikit kecewa karena ternyata isinya lebih didominasi oleh gambar2 dan font dengan ukuran yang sangat BESAR. (mungkin kalo mau digabungin pake font arial 11, isinya ga lebih dari 5 halaman A4 aja!)
jadi kesimpulannya ekspektasi gwa terhadap buku ini jauh lebih besar sebelum gwa baca daripada apa yang gwa dapet setelah membacanya. walau...more
jadi kesimpulannya ekspektasi gwa terhadap buku ini jauh lebih besar sebelum gwa baca daripada apa yang gwa dapet setelah membacanya. walau...more
Love the idea to think the opposite and the illustrations in this book.
I wish
I wish means:wouldn't it be nice if....
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Always wishing life was different
I want
I want means: if I want it enough I will get it
Getting what you want means making the decisions you need to make to get what you want.
Not the decisions those around you think you should make.
Making the safe decision...more
I wish
I wish means:wouldn't it be nice if....
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Always wishing life was different
I want
I want means: if I want it enough I will get it
Getting what you want means making the decisions you need to make to get what you want.
Not the decisions those around you think you should make.
Making the safe decision...more
Whatever You Think, Think the Opposite is an uninspiring motivational book by Paul Arden. Each page has a statement (and sometimes an image) to make you rethink the way you think. However, I found it to be a bunch of baloney. For instance, Arden asserts that you should not attend college: “If you start work at 18, you are five years ahead of someone starting at 23.” How is that good advice for someone who wants to be an architect or a doctor or a school teacher?
Here’s another disappointing gem f...more
Here’s another disappointing gem f...more
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also got this one while i was waiting for take off (daripada bingung ngapain di lounge, mending baca2 sambil dengerin ipod). finished the whole thing by half an hour, and i loved it! it's full of idea generating methods and some quirky stories that will surely amuse anyone. i always read a page or two of this book whenever i'm experiencing a writer's block, and it's all flowing again.
1 like · like · see review
"It's the wrong way to think, but the right way to win".
The book pushes you to explore your creativity by thinking outside the box. It shows examples on how thinking outside the norm can sometimes lead to creative ideas that can be put into work.
It tells you that you are in charge of your decisions, that things can be seen differently depending on where you stand and sometimes you need to have "the courage to stand up for [your point of view] in the face of public opinion".
Although I don't agree...more
The book pushes you to explore your creativity by thinking outside the box. It shows examples on how thinking outside the norm can sometimes lead to creative ideas that can be put into work.
It tells you that you are in charge of your decisions, that things can be seen differently depending on where you stand and sometimes you need to have "the courage to stand up for [your point of view] in the face of public opinion".
Although I don't agree...more
May 15, 2010
Andi Kuncoro
rated it
4 of 5 stars
Recommends it for:
everyone
Recommended to Andi by:
Baskoro
This review has been hidden because it contains spoilers. To view it,
click here.
it's nice one-afternoon-book presenting you other view point for accomplishing success by thinking different then others and not being afraid of having some mistakes and fail tries along the way.
am in love with this book
http://www.w-dd.net/wordpress/?p=7
http://www.w-dd.net/wordpress/?p=7
1 like · like · see review
Nov 12, 2011
Pompom Sönnfors
added it
This book is like a longer version of Baz Luhrmann's song "Everybody's Free (to Wear Sunscreen)": Full of bite-sized (hardly ever longer than two pages) advice on a lot of diverse topics. He tells about the benefits of being fired, the importance of being unreasonable and how being bad at something can be better than being good at it.
Paul Arden has spent more time in advertising than most of us have breathing, and so the book is not just a breath of fresh air in a career world where going to the...more
Paul Arden has spent more time in advertising than most of us have breathing, and so the book is not just a breath of fresh air in a career world where going to the...more
I arrived a bit too early for half-price Thursdays at the SFMOMA and found this book to be a mildly amusing way to kill 45 minutes at the MuseumStore. I cannot imagine a reader that would not come away with at least one insight, e.g. "The problem with making sensible decisions is that so is everyone else." The presentation is creative and the book may be a good way to burn $13.95 if you have a friend that just bought a coffee table and is in need of Confucian-style literature to adorn it. Otherw...more
The Right Exposure
There is a story of a professor who was bathing in the river Chenwell in Oxford, at a place called Parson’s pleasure, in which it was the custom to swim naked. As the professor got out of the pool a punt of undergraduates glided by, whereupon he grabbed his towel and wrapped it round his head.
Normalnya, untuk menutupi rasa malu, saya akan menggunakan handuk itu untuk menutupi bagian-bagian tubuh saya yang paling seksi (aaiiihhh). Bagian tubuh yang terbatas untuk kalangan sendir...more
There is a story of a professor who was bathing in the river Chenwell in Oxford, at a place called Parson’s pleasure, in which it was the custom to swim naked. As the professor got out of the pool a punt of undergraduates glided by, whereupon he grabbed his towel and wrapped it round his head.
Normalnya, untuk menutupi rasa malu, saya akan menggunakan handuk itu untuk menutupi bagian-bagian tubuh saya yang paling seksi (aaiiihhh). Bagian tubuh yang terbatas untuk kalangan sendir...more
كتآب غريب وماتفهمه من أول قراءة
مقتطفآت جميلة ومحفزة لخوض تجآرب جديدة عليك وكسر روتين حيآتك
طريقة طرح جديدة علي وجميلة ومشوّقة
لكن يفقد تسلسل الأفكآر لأنه يشتتك بكل صفحة جديدة ويبيلك تعيد قرأءة الصفحة كذا مرة لتوآزن عقلك
خصوصا ان كل صفحة مليانه افكآر
اسلوبه مختصر وصوره معبّرة
خلصته بجلسة قرآءة ساعة او ساعة ونص بالكثير
هل رح ارجع اقرأه من جديد ؟
ما أظن ! =)
مقتطفآت جميلة ومحفزة لخوض تجآرب جديدة عليك وكسر روتين حيآتك
طريقة طرح جديدة علي وجميلة ومشوّقة
لكن يفقد تسلسل الأفكآر لأنه يشتتك بكل صفحة جديدة ويبيلك تعيد قرأءة الصفحة كذا مرة لتوآزن عقلك
خصوصا ان كل صفحة مليانه افكآر
اسلوبه مختصر وصوره معبّرة
خلصته بجلسة قرآءة ساعة او ساعة ونص بالكثير
هل رح ارجع اقرأه من جديد ؟
ما أظن ! =)
I like it better than any inspirational books I have read before (even though I didn't read much inspirational books before). This book is not dry, more interesting and edgy than what inspirational books normally offer.
However I still don't think it's attached to me yet. While it is true that the book offers some fresh perspective on how you look at things, some ideas in the books aren't very new either.. So I don't really know whether it is truly inspirational or not. But one part I really lik...more
However I still don't think it's attached to me yet. While it is true that the book offers some fresh perspective on how you look at things, some ideas in the books aren't very new either.. So I don't really know whether it is truly inspirational or not. But one part I really lik...more
This review has been hidden because it contains spoilers. To view it,
click here.
#2010-43#
I WISH.
I WISH means : wouldn't it be nice if ...
Jika anda selalu mengambil keputusan yang benar, keputusan yang aman, keputusan yang diambil oleh orang kebanyakan, Anda akan sama dengan orang-orang lain.
Always wishing life is different.
Aku rasa aku punya sejuta 'I wish' di kepalaku. Mencoba menahan-nahannya untuk tidak keluar terkadang menyulitkan.
Tidak ada sudut pandang yang benar, anda selalu benar, anda selalu salah. Semuanya hanya tergantung sudut pandang mana anda melihat.
Betul....more
I WISH.
I WISH means : wouldn't it be nice if ...
Jika anda selalu mengambil keputusan yang benar, keputusan yang aman, keputusan yang diambil oleh orang kebanyakan, Anda akan sama dengan orang-orang lain.
Always wishing life is different.
Aku rasa aku punya sejuta 'I wish' di kepalaku. Mencoba menahan-nahannya untuk tidak keluar terkadang menyulitkan.
Tidak ada sudut pandang yang benar, anda selalu benar, anda selalu salah. Semuanya hanya tergantung sudut pandang mana anda melihat.
Betul....more
Imagine this..
You are a professor of a well-known university with a famous river near from your office. On the river, a lot of people swimming, or take a sunbath, with no clothes..
one day, u start take a bath there. You wear nothing but a small piece of towel.
Then, you've seen your student on their canoe not far away from your place. Soon or later, the river will get them nearer to you, and they will find you, the whole package of you.. (well, nudity and professor doesnt seem a perfect match, ri...more
You are a professor of a well-known university with a famous river near from your office. On the river, a lot of people swimming, or take a sunbath, with no clothes..
one day, u start take a bath there. You wear nothing but a small piece of towel.
Then, you've seen your student on their canoe not far away from your place. Soon or later, the river will get them nearer to you, and they will find you, the whole package of you.. (well, nudity and professor doesnt seem a perfect match, ri...more
1 like · like · see review
Kita terjebak. Kita terlalu sering memikirkan solusi terhadap persoalan dengan cara yang sama seperti semua orang lainnya. Maka hasilnya adalah sebuah jebakan kesamaan yang tidak menghasilkan terobosan apapun. Dari kecil kita telah diajarkan cara berpikir dan bertindak berdasarkan semua fakta yang dapat kita akses. Hasilnya semua orang melakukan tidakan yang sama atas data yang sama.
Buku ini kecil menarik, penuh gambar, ringan dibaca, dan memberikan sebuah sengatan kepada kita untuk menggugah ca...more
Buku ini kecil menarik, penuh gambar, ringan dibaca, dan memberikan sebuah sengatan kepada kita untuk menggugah ca...more
pertama kali liat isi dalamnya..weeew...tipis banget. tulisannya gede-gede lagi. dalam hitungan menit udah tamat baca ni buku.
tetapi isinya yang tipis tidak membuat makna yang terkandung dalam buku ini sedikit juga. paul arden berhasil menyampaikan pemikirannya dalam buku ini bahwa untuk berhasil atau menonjol dalam suatu bidang, bidang apa pun itu. kita harus berpikir berbeda, berbeda dengan orang kebanyakan dan jangan takut untuk menjadi berbeda.
think the opposite :)
tetapi isinya yang tipis tidak membuat makna yang terkandung dalam buku ini sedikit juga. paul arden berhasil menyampaikan pemikirannya dalam buku ini bahwa untuk berhasil atau menonjol dalam suatu bidang, bidang apa pun itu. kita harus berpikir berbeda, berbeda dengan orang kebanyakan dan jangan takut untuk menjadi berbeda.
think the opposite :)
Before starting, my apologies for the way I typed this review.
I'm just going to get over with this and set it straight and forward. I DO NOT DO NOT DO NOT recommend this book. It's EXTREMELY awkward and it doesn't seem right. Judging the book by it's cover, you may think this story has some sort of moral in it, but no, to me, and perhaps to you, the reader, it won't. I don't have much to say other than the fact I find this book SUPER awkward and not right.
I'm just going to get over with this and set it straight and forward. I DO NOT DO NOT DO NOT recommend this book. It's EXTREMELY awkward and it doesn't seem right. Judging the book by it's cover, you may think this story has some sort of moral in it, but no, to me, and perhaps to you, the reader, it won't. I don't have much to say other than the fact I find this book SUPER awkward and not right.
However, so far I found inside the book interesting stories and ideas of people they think by different ways and they became success. but I don’t know if it useful for us ?
The Author mentioned in the book something about decisions and I’d like to discuss with you his opinion if you agree with him or not:
He said that in page 30 under title: ”decisions”
” when you look back there will be things you will regret.
You made the wrong decision.
Wrong.
You made the right decision.
Life is about decisions.
1-...more
The Author mentioned in the book something about decisions and I’d like to discuss with you his opinion if you agree with him or not:
He said that in page 30 under title: ”decisions”
” when you look back there will be things you will regret.
You made the wrong decision.
Wrong.
You made the right decision.
Life is about decisions.
1-...more
As you'd expect from Paul Arden, this book contains numerous bite size chunks of wisdom. It centres around doing the unexpected, thinking creatively and not being afraid to fail. He encourages the reader to take leaps of faith and to think the opposite way, making "wrong" decisions. There are some nice ideas, a few pretty impractical but overall it provides food for thought. Now to put it into action.
I don't have a copy of this book. I remember reading it at the bookstore (thank you fullybooked!)and I remember liking it; however, I don't remember everything about its contents. Hmm, maybe, the title says it all: "Whatever you think, think the opposite." It's a book that tells you to think differently - to think outside the box and be more creative (and a little crazy) with all your decisions in life.
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Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
In 1987 Arden was appointed executive creative director. He has spent 14 year...more
More about Paul Arden...
In 1987 Arden was appointed executive creative director. He has spent 14 year...more
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“The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.”
—
51 people liked it
“Be your own worst critic.
When things go wrong it's tempting to shift the blame. Don't.
Accept responsibility. People will appreciate it, and you will find out what you're capable of.”
—
19 people liked it
More quotes…
When things go wrong it's tempting to shift the blame. Don't.
Accept responsibility. People will appreciate it, and you will find out what you're capable of.”
