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Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet

really liked it 4.0  ·  Rating Details ·  3 Ratings  ·  0 Reviews
Co-published with the Institute of Communication Agencies

Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. "Vulcans, Earthlings and Marketing ROI" deals with a mo
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Paperback, 155 pages
Published December 1st 2007 by Wilfrid Laurier University Press
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