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The Secret Sales Pitch: An Overview of Subliminal Advertising
-A fascinating look at how media manipulates the mind; -A handbook for marketing, psychology, sociology, and related classes; -A "how to manual" for artists, advertisers, and business people interested in subliminal techniques.
The Secret Sales Pitch argues that, since the 1950s, optical illusions have been secretly embedded in mass media in order to manipulate the public...more
Paperback, 272 pages
Published September 29th 2004 by Norwich Publishers
(first published January 2004)
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