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<book id="2632830">
  <title><![CDATA[The Pixar Touch: The Making of a Company]]></title>
  <isbn><![CDATA[0307265757]]></isbn>
  <isbn13><![CDATA[9780307265753]]></isbn13>
    <work>
  <best_book_id type="integer">2632830</best_book_id>
  <books_count type="integer">3</books_count>
  <default_description>&lt;p&gt;The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the &amp;#8220;fraternity of geeks&amp;#8221; who shaped it. &lt;br&gt;&lt;i&gt;&lt;br&gt;The Pixar Touch&lt;/i&gt; is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It&amp;#8217;s a triumphant business story of a company that began with a dream, remained true to the ideals of its founders&amp;#8212;antibureaucratic and artist driven&amp;#8212;and ended up a multibillion-dollar success.&lt;br&gt;&lt;br&gt;We meet Pixar&amp;#8217;s technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney&amp;#8217;s &lt;i&gt;Peter Pan &lt;/i&gt;and &lt;i&gt;Pinocchio&lt;/i&gt;, realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first &lt;i&gt;Star Wars&lt;/i&gt; trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today.&lt;br&gt;&lt;br&gt;Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney&amp;#8217;s &lt;i&gt;The Sword in the Stone&lt;/i&gt;), and Price&amp;#8217;s book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch . . .&lt;br&gt;&lt;br&gt;Based on interviews with dozens of insiders, &lt;i&gt;The Pixar Touch&lt;/i&gt; examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium.&lt;br&gt;&lt;br&gt;We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular, films.&lt;br&gt;&lt;br&gt;The book also delves into Pixar&amp;#8217;s corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg (&lt;i&gt;A Bug&amp;#8217;s Life&lt;/i&gt; vs. &lt;i&gt;Antz&lt;/i&gt;), and between Jobs and Michael Eisner. And finally it explores Pixar&amp;#8217;s complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.&lt;/p&gt;</default_description>
  <id type="integer">2657537</id>
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  <original_publication_day type="integer">13</original_publication_day>
  <original_publication_month type="integer">5</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>The Pixar Touch: The Making of a Company</original_title>
  <rating_dist>total:177|5:41|4:83|3:44|2:8|1:1|</rating_dist>
  <ratings_count type="integer">177</ratings_count>
  <ratings_sum type="integer">686</ratings_sum>
  <reviews_count type="integer">329</reviews_count>
  <text_reviews_count type="integer">47</text_reviews_count>
</work>

  <average_rating><![CDATA[3.88]]></average_rating>
  <ratings_count><![CDATA[174]]></ratings_count>
  <text_reviews_count><![CDATA[46]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/2632830.The_Pixar_Touch_The_Making_of_a_Company]]></url>
  <authors>
        <author id="154491">
      <name><![CDATA[David A. Price]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/154491.David_A_Price]]></url>
      <average_rating><![CDATA[3.84]]></average_rating>
      <ratings_count><![CDATA[306]]></ratings_count>
      <text_reviews_count><![CDATA[70]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="328">
    <review id="50680435">
    <user id="1291846">
    <name><![CDATA[David]]></name>
    <location><![CDATA[Orem, UT]]></location>        
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      <rating>5</rating>
  <votes>1</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Mar 26 00:00:00 -0700 2009</read_at>
  <date_added>Fri Mar 27 21:45:34 -0700 2009</date_added>
  <date_updated>Fri Mar 27 21:46:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a fascinating story. The company called Pixar made it big by being the pioneer in computer animation, replacing the &quot;old-style&quot; hand-drawn animation techniques of the Disney tradition. But it was a long, painful process to get to &quot;fame and fortune.&quot; The book includes som...<a href="http://www.goodreads.com/review/show/50680435">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50680435?utm_medium=api]]></url>
</review>
    <review id="61103179">
    <user id="846102">
    <name><![CDATA[Judy]]></name>
    <location><![CDATA[Redlands, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/846102-judy?utm_medium=api]]></url>
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      <rating>3</rating>
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  <read_at>Thu Jun 25 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jun 25 14:31:17 -0700 2009</date_added>
  <date_updated>Thu Jun 25 14:33:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I really enjoyed the beginning of this book and was especially intrigued by the role the University of Utah (my alma mater) played in the earliest developments in computer animation.  However, I have to confess I got a bit bored during the descriptions of one technological development after another,...<a href="http://www.goodreads.com/review/show/61103179">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61103179?utm_medium=api]]></url>
</review>
    <review id="66521318">
    <user id="1847371">
    <name><![CDATA[Michael]]></name>
    <location><![CDATA[Delft, 11, Netherlands]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1847371-michael-scott?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>1</votes>
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  <read_at>Sat Aug 08 00:00:00 -0700 2009</read_at>
  <date_added>Fri Aug 07 05:07:58 -0700 2009</date_added>
  <date_updated>Sat Aug 08 22:36:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[<a href="http://www.goodreads.com/book/show/2632830.The_Pixar_Touch_The_Making_of_a_Company" title="The Pixar Touch  The Making of a Company by David A. Price">The Pixar Touch</a> tells the story of the establishment of Pixar as the leading 3D computer animation company. Sure enough, <a href="http://www.goodreads.com/author/show/2327917.Betty_Smith" title="Betty Smith">Price</a> gives us a vivid account of the grinding and growth of what essentially is the success of a garage company (albeit an academic garage). We are told how Pixar started as an i...<a href="http://www.goodreads.com/review/show/66521318">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/66521318?utm_medium=api]]></url>
</review>
    <review id="53124203">
    <user id="759114">
    <name><![CDATA[James]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/759114-james?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Mon Apr 20 00:00:00 -0700 2009</read_at>
  <date_added>Sat Apr 18 09:24:49 -0700 2009</date_added>
  <date_updated>Mon Apr 20 09:19:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A hard journalism &quot;biography&quot; of Pixar upto 2007.  This is as up to minute as you can get for this book.  The story tracks the company from its origins at the University of Utah, to the NY Institute of Technology, to LucasFilm, to Jobs, and ultimately Disney.  We are lead through the creat...<a href="http://www.goodreads.com/review/show/53124203">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53124203?utm_medium=api]]></url>
</review>
    <review id="43850192">
    <user id="286828">
    <name><![CDATA[Davis]]></name>
    <location><![CDATA[Tustin, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/286828-davis?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jan 21 14:33:44 -0800 2009</date_added>
  <date_updated>Tue Feb 03 13:46:18 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting history of Pixar's turbulent beginnings. The Pixar founders just wanted to make computer animated entertainment. But to keep the financing going, they had to masquarade as a hardware/software company for Lucasfilm and then later for Steve Jobs, who purchased Pixar for a mere $5 million f...<a href="http://www.goodreads.com/review/show/43850192">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43850192?utm_medium=api]]></url>
</review>
    <review id="45342255">
    <user id="1612517">
    <name><![CDATA[Jenny]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1612517-jenny?utm_medium=api]]></url>
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      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Wed Feb 04 06:35:29 -0800 2009</date_added>
  <date_updated>Wed Mar 04 03:47:02 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have always enjoyed watching Pixar films, so when this book was recommended by one of the major financial newspapers (Wall Street or Financial Times...sorry, I forgot which one), I definitely wanted to read it. Overall, it was a very interesting rag-to-riches story about Pixar, Inc. The beginning ...<a href="http://www.goodreads.com/review/show/45342255">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45342255?utm_medium=api]]></url>
</review>
    <review id="71711392">
    <user id="1012614">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[Fresno, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1012614-mark?utm_medium=api]]></url>
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      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue Sep 22 00:00:00 -0700 2009</read_at>
  <date_added>Fri Sep 18 15:57:20 -0700 2009</date_added>
  <date_updated>Tue Sep 22 10:50:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very interesting history of the Pixar Company - going back all the way to the formation of the original group of folks who wanted to create computer animation. The book ends in 2007, so we don't get any commentary on WALL*E or UP - but otherwise the level of detail and pacing are excellent.<br/><br/>...<a href="http://www.goodreads.com/review/show/71711392">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/71711392?utm_medium=api]]></url>
</review>
    <review id="34538492">
    <user id="1105949">
    <name><![CDATA[Jeremy]]></name>
    <location><![CDATA[Acton, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1105949-jeremy-osborn?utm_medium=api]]></url>
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      <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sat Oct 04 18:23:03 -0700 2008</date_added>
  <date_updated>Sat Oct 04 18:47:06 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Although I've always loved Pixar movies, animation has been a spectator sport, I've never created or worked on animated pieces. However, this book was fascinating, especially the first half, as it details the rise of the Pixar company and brand. It's obviously very well researched and features lots ...<a href="http://www.goodreads.com/review/show/34538492">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/34538492?utm_medium=api]]></url>
</review>
    <review id="32439869">
    <user id="1429082">
    <name><![CDATA[Dan]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1429082-dan?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Tue Sep 09 10:03:33 -0700 2008</date_added>
  <date_updated>Tue May 05 08:14:43 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The Pixar Touch, by David Price<br/><br/>I basically picked this one up because I believe that Pixar can do no wrong.  How many large, ultra-profitable production studios are out there that consistently churn out beautiful stories of amazing depth and, to the joy of hollywood bigwigs, insane marke...<a href="http://www.goodreads.com/review/show/32439869">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32439869?utm_medium=api]]></url>
</review>
    <review id="23824765">
    <user id="650176">
    <name><![CDATA[Raza]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/650176-raza-syed?utm_medium=api]]></url>
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      <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Jun 22 00:00:00 -0700 2008</read_at>
  <date_added>Thu Jun 05 20:25:59 -0700 2008</date_added>
  <date_updated>Sun Jun 22 18:31:02 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Having read a reasonable number of Apple and Disney corporate histories over the years, I found myself largely familiar with author David A. Price's documentation of Pixar's story-so-far, given the digital animation studio's longstanding residence at the intersection of the aforementioned companies'...<a href="http://www.goodreads.com/review/show/23824765">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23824765?utm_medium=api]]></url>
</review>
    <review id="74789380">
    <user id="1170729">
    <name><![CDATA[Heather]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1170729-heather?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
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  <read_at></read_at>
  <date_added>Fri Oct 16 20:51:21 -0700 2009</date_added>
  <date_updated>Fri Oct 16 20:57:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The good: Internal info on plot development for eight of Pixar's films. The boring: Computer animation history/mumbo jumbo. The bad: Feeling the same way I did when I found out what <em>really</em> went on with <em>The Brady Bunch</em>. <em>The Pixar Touch</em> is to Pixar what <em>Way Out There in the Blue</em> is to The Reagan Admin...<a href="http://www.goodreads.com/review/show/74789380">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/74789380?utm_medium=api]]></url>
</review>
    <review id="22591313">
    <user id="124136">
    <name><![CDATA[Pamela]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/124136-pamela?utm_medium=api]]></url>
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      <rating>3</rating>
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  <date_added>Mon May 19 20:05:12 -0700 2008</date_added>
  <date_updated>Mon May 19 20:17:35 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[THE PIXAR TOUCH drags, but only in the first couple of chapters, when Price outlines Pixar's beginning and gets bogged down in the details of animation software. The real meat of this book for me is the chapters devoted to Pixar’s feature films.  I loved Price’s digressions into animation theory...<a href="http://www.goodreads.com/review/show/22591313">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/22591313?utm_medium=api]]></url>
</review>
    <review id="49222818">
    <user id="1094298">
    <name><![CDATA[Heather]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1094298-heather?utm_medium=api]]></url>
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      <rating>4</rating>
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  <date_added>Sat Mar 14 00:44:50 -0700 2009</date_added>
  <date_updated>Sun Mar 15 22:19:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a suprisingly good read.  It never got too technical, but it was fascinating to see where the company originated from and through who's hands it has passed.  I honestly couldn't put it down, which, for the life of me, I cannot explain in any satisfactory way.  I just really enjoyed it.  Wel...<a href="http://www.goodreads.com/review/show/49222818">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49222818?utm_medium=api]]></url>
</review>
    <review id="55765478">
    <user id="1767656">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1767656-eric?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
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  <read_at>Thu May 14 00:00:00 -0700 2009</read_at>
  <date_added>Mon May 11 23:43:43 -0700 2009</date_added>
  <date_updated>Thu May 14 22:23:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A pretty good book overall but it only runs up through until the release of Ratatouille, and it starts to run out of gas as it approaches the modern day. I suspect the closer they come to modern day, the closer his sources were playing it to the vest, and the more Pixar was no longer a plucky succes...<a href="http://www.goodreads.com/review/show/55765478">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55765478?utm_medium=api]]></url>
</review>
    <review id="58059731">
    <user id="942220">
    <name><![CDATA[Marne]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/942220-marne?utm_medium=api]]></url>
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      <rating>5</rating>
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  <date_added>Mon Jun 01 09:13:15 -0700 2009</date_added>
  <date_updated>Mon Jun 01 09:13:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great story about Pixar and early days with George Lucas and eventually Steve Jobs.  I have an immense appreciation for computer animation now.  We don't realize how amazing it is and what these pioneers did since they make it look so easy. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58059731?utm_medium=api]]></url>
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    <review id="62251041">
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    <name><![CDATA[Pam]]></name>
    <location><![CDATA[Castle Rock, CO]]></location>        
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      <rating>4</rating>
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  <read_at>Sun Jul 05 00:00:00 -0700 2009</read_at>
  <date_added>Sun Jul 05 16:05:26 -0700 2009</date_added>
  <date_updated>Sun Jul 05 16:07:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is a fascinating look at how some men stuck to their dreams no matter what. Besides getting behind the scences information on some great movies it was quite a lesson on the business world.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62251041?utm_medium=api]]></url>
</review>
    <review id="39462410">
    <user id="888807">
    <name><![CDATA[Monkey]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>4</rating>
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  <read_at>Thu Jan 08 08:24:08 -0800 2009</read_at>
  <date_added>Sat Dec 06 13:49:17 -0800 2008</date_added>
  <date_updated>Thu Jan 08 08:24:08 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[as you may know, im an admirer of pixar films from the very first luxo jr. short that showed at sigraph and animation festivals. so, this book delighted me to get a historic background on how the company developed, who the players were and where their inspiration came from. if you are looking for a ...<a href="http://www.goodreads.com/review/show/39462410">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39462410?utm_medium=api]]></url>
</review>
    <review id="59012297">
    <user id="806178">
    <name><![CDATA[Alan]]></name>
    <location><![CDATA[San Antonio, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/806178-alan?utm_medium=api]]></url>
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      <rating>4</rating>
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  <read_at>Mon Jun 08 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jun 09 11:15:24 -0700 2009</date_added>
  <date_updated>Tue Jun 09 11:16:45 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great background on the people and technology that make up the best animation studio in the world.  I love Pixar movies and it made this book even more enjoyable for me.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59012297?utm_medium=api]]></url>
</review>
    <review id="47647504">
    <user id="820801">
    <name><![CDATA[Bianca]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/820801-bianca?utm_medium=api]]></url>
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      <rating>4</rating>
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  <read_at>Fri Feb 20 00:00:00 -0800 2009</read_at>
  <date_added>Thu Feb 26 18:28:38 -0800 2009</date_added>
  <date_updated>Thu Feb 26 18:30:09 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It is no accident that Pixar makes the best movies in Hollywood. This book recounts the beginnings of this fascinating company. Loved it!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47647504?utm_medium=api]]></url>
</review>
    <review id="28294813">
    <user id="624183">
    <name><![CDATA[Christopher]]></name>
    <location><![CDATA[Wakefield, MA]]></location>        
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Fri Jul 25 14:25:56 -0700 2008</date_added>
  <date_updated>Fri Jul 25 14:29:54 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thoroughly enjoyed this book. It is a story of the founding of Pixar, a pioneer in computer animation, by Alvy Ray Smith, John Lasseter and Ed Catmull. These men formed the nucleus of the Computer Graphics dept. at Lucasfilm in the late 1970s and early 1980s. What they did was nothing short of a r...<a href="http://www.goodreads.com/review/show/28294813">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28294813?utm_medium=api]]></url>
</review>
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