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Bang! Getting Your Message Heard in A Noisy World
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Bang! Getting Your Message Heard in A Noisy World

3.68  ·  Rating Details ·  57 Ratings  ·  8 Reviews
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" cam
Hardcover, 256 pages
Published October 21st 2003 by Currency
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Feb 11, 2008 Dan rated it did not like it
Shelves: non-fiction
Heard great things bout this, but what a disappointment! I got about one quarter of the way through and got rid of it.

Pros: Some good stories and ideas (but nothing that you couldn't find in any other marketing book of higher quality).

Cons: The author merely gives examples of successful ads and tries to explain how they worked because they went against the grain and got a lot of attention. The real problem lies in the author's conclusions. The underlying theme seems to be: "Do the opposite of wh
Chip Miller
Oct 14, 2008 Chip Miller rated it liked it
Shelves: business
A good 'airport read'. Honestly, I 'lightly' read through this years ago... but here's the gist:

• In this world you have to be noticed to get ahead
• in this busy world, you've got to make noise to get noticed
- 'Squeaky wheel gets the oil'
• Ergo a "Bang!" is the act of getting noticed

The rest of the book goes through various high-profile examples (such as Herbal Essences & Aflac) examining the characteristics of "BANG!"

In the end, you have mostly been sold on Thaler's ad agency (Kaplan T
Aug 02, 2007 Emma marked it as to-read  ·  review of another edition
This book was recomended to me by one of the lead actors of the musical "Jersey Boys"- his Broadway debut. He claims this book as the reason why he's on Broadway. But I'm sure it applies to those of us who are a bit shy about promoting our own ideas, ourselves, or our message.

Haven't read it yet - but when I do - you all will be the first to know exactly what I think of it
Jun 07, 2009 Melissa rated it it was ok
I did not think this book was anything special like previous reviews had suggested. In fact, I found it to be very boring (I didn't finish it) and just a compelation of the different campaigns that the author had worked on (and more in a "bragging" sense, not an informative sense). There were no new ideas in this book--it was very commonsense.
D. Quarles
Mar 12, 2012 D. Quarles rated it it was ok
This book was recommended to me by a friend. I've read several books with a similar theme and found this one had little to offer in the way of tools. I will say that I found the very last chapters the most helpful, but I slogged my way through most of the book before finding only a couple of pearls.
Bought it used at $3.95 until my new batch of books comes in at the library. 212 pages should be a quick read and it has recent enough content to make an impact in this down economy.
Aug 13, 2008 Rebecca rated it really liked it
Just finished this's really cool for people who are into marketing and advertising. They created a lot of well known campaigns like the AFLAC Duck and "Hallmark Moments."
Jan 22, 2013 Joseph rated it really liked it
amazing the campaigns she was involved in. Favorite marketing book of all time
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Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industr
More about Linda Kaplan Thaler...

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