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Scientific Advertising
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and ...more
Paperback, 104 pages
Published
May 24th 2007
by Filiquarian Publishing, LLC.
(first published February 1968)
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Strike while the iron is hot. Get a decision then. Have it followed by prompt action when you can.
Strike while the iron is hot. Get a decision then. Have it followed by prompt action when you can.
I'm definitely going to need to read this one over a few times. It is jam-packed with useful information... sometimes almost seemingly hidden in a mid-paragraph phrase. Jam-packed I tell you!
it's a classic for a reason
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