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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

3.89  ·  Rating Details  ·  126 Ratings  ·  14 Reviews
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
Paperback, 276 pages
Published May 16th 1995 by Crown Business (first published May 17th 1994)
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Kirsty Shark
Sep 09, 2015 Kirsty Shark rated it liked it
This was a cool insight (see what I did there) into the early days of Ben and Jerry's ice cream from one of their early key employees and later CEO, Chico. While both Ben Cohen and Jerry Greenfield both founded the company it’s obvious that Ben was an extreme, headstrong person who acted as the main guiding force behind the company.

One of the big lessons within the book is the value of playing to your strengths. There were so many reasons why Ben and Jerry’s shouldn’t have done well and yet it w
Aug 11, 2013 Chavi rated it really liked it  ·  review of another edition
This is a great story.

I didn't know the making of a company could be such an enthralling story, but this one is, with conflict, suspense, and a series of highs and lows, that as the stakes get higher become progressively higher and lower.

The main character Ben, like any great character, is flawed. He's genius and visionary and authentic, but unrealistic, capricious, and difficult to get along with. He's supported by a cast of characters including Jerry, his partner, Fred, the author and former
Oct 19, 2012 Kathryn rated it really liked it  ·  review of another edition
Shelves: 2012
I picked this book up at the gift shop at the Waterbury, Vermont Ben & Jerry’s plant after the factory. I found that the book was more about the business world than about ice cream, but still enjoyed reading it.

In 1978 Ben Cohen and Jerry Greenfield opened up an ice cream shop in a former gas station in Burlington, Vermont. Perpetually short of equipment, employees, and money, but with lots of enthusiasm and a desire to be socially conscious, their enterprise turned into a national phenomeno
Books By Bailey
Apr 23, 2013 Books By Bailey rated it really liked it
What a refreshing and inspiring insight into a company everyone knows. While I've enjoyed pints of Chunky Monkey and Cherry Garcia over the years, I had no idea how the ice cream giant came to be. Nowhere on the pages did it depict two guys who knew what they were doing in the beginning or for many years. Rather, the real beauty and inspiring factors come from their ingenuity and not being phased when new situations came their way. In one word, the story appears very "honest" and that's how thes ...more
I don't actually care for ice cream--I suffer from lactose intolerance, and bad teeth, so ice cream is not an unalloyed pleasure for me.

But when I do buy ice cream, this is the brand I tend to buy, because of the revelations in this book. Ben & Jerry aren't angels--but their 'business' model strikes me as a wholesome corrective to the ruthless practices of MBAs who too often forget that, as several people have pointed out recently, 'a budget is a moral document'.

Success in business CANNOT be
The whole time I was reading this book I was thinking, "I can't believe this company was actually successful." Especially at the beginning, but even during their explosive growth, the leaders (mostly Ben) made the most arbitrary decisions. In fact, because they grew so fast and had so little capital, their management and logistic systems were always hopelessly behind their growth. I love ice cream, particularly Ben and Jerry's, and it was interesting to see how the company got started. There are ...more
Jun 14, 2015 Cait rated it really liked it
Very interesting to read about the origins of the company, and the founders' focus on building a great product versus not going bankrupt. The history extends through the early 90s; I would like to read about the mid-90s through the present.
Aaron the Pink Donut
Oct 30, 2007 Aaron the Pink Donut rated it really liked it
Shelves: biography, food
Who would have known that the rich, flavorful ice-cream filled with massive amounts of chunky chocolates, fruits, and nuts really came about because of Ben’s terrible sense of taste and smell due chronic sinus trouble! This and so many other things are reviled in this wonderful book. The book follows Ben and Jerry from their humble roots as a shoe string cone stand to a thriving multimillion dollar nationally know company. This book was an absolute joy to read. It was refreshing to read about a ...more
Benjamin Haag
Mar 17, 2008 Benjamin Haag rated it really liked it
Recommends it for: Ice cream lovers and other voluptuaries
I think that the bulk of my enjoyment with this book originated in my interest in the source material, to wit, the ambrosia that is Ben and Jerry's ice cream. That, and the seeming honesty that the author brings to the figurative table; he seems to recount both the highs and lows of his experience as one of Ben and Jerry's movers and shakers with evenhandedness.
Dec 29, 2015 Nic rated it really liked it  ·  review of another edition
Shelves: favorites
This was an extremely interesting read into the how Ben & Jerry's grew from a single store run by two guys into a huge business.

Very timeous read if you are building a retail store, if you care about retail, distribution, growth, branding, social awareness and leadership.

Rebecca Buttigieg
An interesting look at the evolution of the company, especially with regards to how the key players worked together (or didn't). I found it fascinating to see how people's personalities affected key business decisions.
Jul 13, 2012 Jorge rated it it was ok  ·  review of another edition
The chapter "Ben is Ben" is worth gold, if only to understand the mindset of an entrepreneur. Ben is pretty much the Steve Jobs of ice cream. No doubt, no doubt in my mind. The book can be boring at times tho.
Jan 17, 2012 Brad rated it it was amazing  ·  review of another edition
Hilarious stories, business insights and interesting changes both the company and its founders went through when faced with overwhelming success.
Gia Chevis
Dec 23, 2013 Gia Chevis rated it it was amazing
Fascinating book. Easy to read but with enough detail to be a robust learning experience.
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“With the exception of buying a big rig and becoming cross-country truck drivers, most of Jerry and Ben’s ideas for a business involved food. They both liked to eat, so it seemed like a logical career move.” 0 likes
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