Using in-depth case studies of five industries - aviation, education, semiconductor, health care, and telecommunications - Seeing What's Next outli...
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Feb 03, 2008
Nick
rated it: 
Skip this book, read this paper instead:
http://hbswk.hbs.edu/item/4353.html
If there was a ChangeThis Manifesto for Clayton Christensen's Seeing What's Next, this post at Harvard Business School's Working Knowledge would be it. This paper explains why (but not using these exact examples) Net Neutrality should be allowed to exists, why RIAA/MPAA will die off, why NBC and Universal's Hulu service is destined to fail.
http://hbswk.hbs.edu/item/4353.html
If there was a ChangeThis Manifesto for Clayton Christensen's Seeing What's Next, this post at Harvard Business School's Working Knowledge would be it. This paper explains why (but not using these exact examples) Net Neutrality should be allowed to exists, why RIAA/MPAA will die off, why NBC and Universal's Hulu service is destined to fail.
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Jul 25, 2008
Robert
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Seeing What’s Next: Using Theories of Innovation to Predict Industry Change
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth
Harvard Business School Press
According to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make impo More...
Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth
Harvard Business School Press
According to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make impo More...
Aug 25, 2010
Shaun
rated it:
I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read.
Oct 01, 2009
Kara
rated it: 
Some interesting ideas and examples, but not easy to read nor good flow.
Oct 03, 2008
Sergei
rated it: 
The ideas in this book are very interesting. I know that Christensen is a somewhat of a superstar professor at the HBS so he probably likes to sound and act like a big academian. Still for sanity's sake he (or his editors) should have made this book shorter and sounding more practical and less academic.
Apr 09, 2007
TK
rated it:
There are useful patterns in this book. What you don't want to do is take any of this too literally because our industry is moving so quickly that the value is in the functiional patterns applied to your own system dynamic. You can put this on the list of books that help you develop foreknowledge.
Sep 15, 2008
DanDan
rated it:
I arranged for Dr. Clayton Christensen to speak at a luncheon for the BYU Management Society, a couple years ago, his presentation on distruptive technologies was fantastic, His books have proven to be equaly insighful.
Oct 31, 2011
Ken
rated it:
Good book, that supports his previous books. After reading three of Clayton's books you begin to think in here terms for growth and innovation.
Jan 01, 2008
Rebecca
rated it:
I dropped the book because it just didn't hold my interest. I've read more practical books on innovation.
Dec 17, 2009
Robin
rated it:
I think the outcome from this theory is hypotetical but that's what great writings are all about.
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