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Media Monoliths: How Great Media Brands Thrive and Survive
by
Mark Tungate
Now in paperback, "Media Monoliths" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]
Paperback, 272 pages
Published
February 28th 2006
by Kogan Page
(first published July 2004)
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the extensive analysis based on interviews and facts are great. simply reading what media falls in the book's category won't do justice. you should read it. the writing is easy to follow, so it's suitable for everybody interested in how big medias manage to survive. you don't have to be a media expert to understand this book. really, it's well written and well thought of
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mimi
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