false<![CDATA[Unleashing the Ideavirus]]>http://photo.goodreads.com/books/1161109180m/2613.jpg26136Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In <I>Unleashing the Ideavirus</I>, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk." <p> Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book <I>Permission Marketing</I> left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --<I>Howard Rothman</I> 28886222000Unleashing the Ideavirustotal:205|5:53|4:85|3:54|2:12|1:1|2057924081301falsefalseMon Apr 20 05:52:23 -0700 2009Mon Apr 20 20:35:57 -0700 2009
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Quotes:
"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future ...more...]]>
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40falsefalseMon Aug 27 12:56:57 -0700 2007Mon Aug 27 12:57:12 -0700 2007http://www.reemer.com/archives/2005/02/1...
I don't remember why I picked this up, but I'm glad I did. Godin is a marketer (with a good blog) who believes that marketing via interruptions (read: TV commercials) is far less effective than marketing through contagious ...more...]]>
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50falsefalseMon Jan 01 00:00:00 -0800 2007Sun Jun 03 15:23:35 -0700 2007Sun Jun 03 15:25:42 -0700 2007 A compelling read and contains a wealth of knowledge. I have found many of his ideas very useful.
PS! This bo...more...]]>
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http://www.sethgodin.com/ideavirus/01-ge...
Which is totally meta and the whole point of viral marketing.]]>
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