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<book id="2607485">
  <title><![CDATA[Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience]]></title>
  <isbn><![CDATA[0385520433]]></isbn>
  <isbn13><![CDATA[9780385520430]]></isbn13>
    <work>
  <best_book_id type="integer">2607485</best_book_id>
  <books_count type="integer">2</books_count>
  <default_description>&lt;p&gt;Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas. &lt;br&gt;Whether you&amp;#8217;re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle&amp;#8230;. &lt;br&gt;When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say &amp;#8220;No&amp;#8221; to an idea that was &lt;i&gt;almost&lt;/i&gt; there. &lt;br&gt;I had to say no a lot. Every buyer does. The buyer&amp;#8217;s work is to say yes to projects that are ready, not almost ready. And no matter how good the script is, if the seller can&amp;#8217;t pitch it in a compelling way, how can the buyer see the potential? How can he get his colleagues on board? How can he recommend the seller to his superiors? The fact is that poor pitches doom good projects.&lt;br&gt;It happens all the time. The ideas, products and services that are pitched more effectively&amp;#8230; win. That&amp;#8217;s just how the game is played. No sense getting upset over it. Instead, let&amp;#8217;s accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed.&lt;br&gt;&lt;br&gt;-From GOOD IN A ROOM&lt;/p&gt;&lt;p&gt;Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood&amp;#8217;s top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work &lt;i&gt;better&lt;/i&gt;.&lt;br&gt;&#160;&lt;br&gt;Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to:&lt;br&gt;&#160;&lt;br&gt;Master the five stages of the face-to-face meeting &lt;br&gt;Avoid the secret dealbreakers of the first ninety seconds &lt;br&gt;Be confident in high-pressure situations &lt;br&gt;Present yourself better and more effectively than you ever have before &lt;br&gt;&lt;br&gt;Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.&lt;/p&gt;</default_description>
  <id type="integer">2632132</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">11</original_publication_day>
  <original_publication_month type="integer">3</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience</original_title>
  <rating_dist>total:31|5:10|4:10|3:7|2:3|1:1|</rating_dist>
  <ratings_count type="integer">31</ratings_count>
  <ratings_sum type="integer">118</ratings_sum>
  <reviews_count type="integer">61</reviews_count>
  <text_reviews_count type="integer">13</text_reviews_count>
</work>

  <average_rating><![CDATA[3.81]]></average_rating>
  <ratings_count><![CDATA[29]]></ratings_count>
  <text_reviews_count><![CDATA[11]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/2607485.Good_in_a_Room_How_to_Sell_Yourself_and_Your_Ideas_and_Win_Over_Any_Audience]]></url>
  <authors>
        <author id="1150547">
      <name><![CDATA[Stephanie Palmer]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/1150547.Stephanie_Palmer]]></url>
      <average_rating><![CDATA[3.81]]></average_rating>
      <ratings_count><![CDATA[31]]></ratings_count>
      <text_reviews_count><![CDATA[13]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="61">
    <review id="38508304">
    <user id="1742439">
    <name><![CDATA[Alissa]]></name>
    <location><![CDATA[Morton, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1742439-alissa?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Nov 23 22:57:11 -0800 2008</date_added>
  <date_updated>Sun Nov 23 22:57:42 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is an excellent business book for anyone who presents ideas at work, owns a small business, attends networking events or is involved in any type of selling. It’s subtitle is: how to sell yourself (and your ideas) and win over any audience.<br/><br/>The first section I skimmed a lot but once...<a href="http://www.goodreads.com/review/show/38508304">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/38508304?utm_medium=api]]></url>
</review>
    <review id="48100424">
    <user id="1003450">
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[Antioch, TN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1003450-jennifer?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Nov 15 00:00:00 -0800 2009</read_at>
  <date_added>Tue Mar 03 07:33:53 -0800 2009</date_added>
  <date_updated>Sun Nov 15 09:20:03 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[As I'm preparing for my pitch next summer at a writers' conference, I'm trying to get my hands on books that will help me in my pursuit of publication.  This was one such book.<br/><br/>Stephanie Palmer has written a guide perfect for nearly everyone who's ever wanted to sell anything.  I'll admit...<a href="http://www.goodreads.com/review/show/48100424">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48100424?utm_medium=api]]></url>
</review>
    <review id="47463579">
    <user id="2070619">
    <name><![CDATA[Helen]]></name>
    <location><![CDATA[Moscow, 48, Russian Federation]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2070619-helen?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Wed Feb 25 02:27:02 -0800 2009</date_added>
  <date_updated>Wed Feb 25 02:28:19 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The book is providing the way of presenting the ideas to the clients with good examples and case studies. It is very interesting and useful reading for me.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47463579?utm_medium=api]]></url>
</review>
    <review id="46474437">
    <user id="787776">
    <name><![CDATA[Bart]]></name>
    <location><![CDATA[Englewood, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/787776-bart?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Feb 25 18:47:04 -0800 2009</read_at>
  <date_added>Sun Feb 15 20:01:43 -0800 2009</date_added>
  <date_updated>Wed Feb 25 18:47:04 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Easily the best business book I have read.  Stephanie Palmer presents her ideas and give realistic examples to show how to put her these ideas into action.  This book is great for everyone.  We all want to be good in a room.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46474437?utm_medium=api]]></url>
</review>
    <review id="47910069">
    <user id="1230482">
    <name><![CDATA[Trent]]></name>
    <location><![CDATA[Mundelein, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1230482-trent?utm_medium=api]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Oct 01 00:00:00 -0700 2008</read_at>
  <date_added>Sun Mar 01 13:00:09 -0800 2009</date_added>
  <date_updated>Sun Mar 01 13:01:40 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Practical guide to selling yourself and your ideas. Some parts are very usful whie others are a commone knowledge.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47910069?utm_medium=api]]></url>
</review>
    <review id="39583984">
    <user id="1040784">
    <name><![CDATA[Damir]]></name>
    <location><![CDATA[Crans, Switzerland]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1040784-damir?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Dec 08 06:15:35 -0800 2008</date_added>
  <date_updated>Mon Dec 08 06:16:16 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Liked the style. Many similar books but this one has different angle and fluent prose.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39583984?utm_medium=api]]></url>
</review>
    <review id="73751724">
    <user id="133725">
    <name><![CDATA[Kelly]]></name>
    <location><![CDATA[Everett, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/133725-kelly?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Sat Oct 03 00:00:00 -0700 2009</read_at>
  <date_added>Wed Oct 07 10:47:12 -0700 2009</date_added>
  <date_updated>Wed Oct 07 10:47:54 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was just too much common sense mixed with low value crap for me.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73751724?utm_medium=api]]></url>
</review>
    <review id="41405053">
    <user id="1791072">
    <name><![CDATA[Mary]]></name>
    <location><![CDATA[Medford, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1791072-mary?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jun 17 00:00:00 -0700 2009</read_at>
  <date_added>Wed Dec 31 09:39:53 -0800 2008</date_added>
  <date_updated>Wed Jun 17 05:48:31 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book.  This is an overview of how to impress people, not just as a public speaker, but one-on-one.  Lots of good, easy to read advice, from someone who has been on both sides of the conversation.  I intend to reread it, with a highlighter.  The best advice she gives is to not rush things and l...<a href="http://www.goodreads.com/review/show/41405053">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41405053?utm_medium=api]]></url>
</review>
    <review id="60067580">
    <user id="1778126">
    <name><![CDATA[Nicole]]></name>
    <location><![CDATA[Hoboken, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1778126-nicole?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 14 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jun 17 13:14:13 -0700 2009</date_added>
  <date_updated>Tue Jul 14 13:52:32 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Well written, very informative, and extremely helpful.  I learned a lot from reading this book.  I plan to re-read and take notes!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/60067580?utm_medium=api]]></url>
</review>
    <review id="36484210">
    <user id="1395334">
    <name><![CDATA[Annette]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1395334-annette?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[freelance creative professionals, small-business owners]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 27 00:00:00 -0700 2008</read_at>
  <date_added>Wed Oct 29 09:52:35 -0700 2008</date_added>
  <date_updated>Wed Oct 29 09:55:46 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This is good stuff for anyone to review, even if you already have a nice handle on homework, presentation and follow-up.  A lot of folks - especially creatives, with so much emotional investment in the work - have a hard time keeping follow-ups in perspective...so having an algorithm is seriously us...<a href="http://www.goodreads.com/review/show/36484210">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36484210?utm_medium=api]]></url>
</review>
    <review id="21923521">
    <user id="1024287">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1024287-andrew?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri May 09 00:00:00 -0700 2008</read_at>
  <date_added>Fri May 09 08:16:34 -0700 2008</date_added>
  <date_updated>Fri May 09 08:19:03 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A very informative self-help book that turns all the conventional ideas of how to sell yourself right on their head. As a screenwriter, it really helped me to realize what I need to do to sell my work and become successful. The most interesting section for me was on networking.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21923521?utm_medium=api]]></url>
</review>
    <review id="35796927">
    <user id="1498945">
    <name><![CDATA[Paige]]></name>
    <location><![CDATA[American Fork, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1498945-paige?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Oct 26 00:00:00 -0700 2008</read_at>
  <date_added>Mon Oct 20 16:11:24 -0700 2008</date_added>
  <date_updated>Mon Oct 27 05:26:01 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Not exactly what I was going for.  It was geared towards people who are specifically selling something...and I've read better versions.  Might be different if it was more applicable to my state of life.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35796927?utm_medium=api]]></url>
</review>
    <review id="33309427">
    <user id="757770">
    <name><![CDATA[Alexa]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/757770-alexa?utm_medium=api]]></url>
  </user>
      <rating>0</rating>
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  <read_at></read_at>
  <date_added>Fri Sep 19 18:24:08 -0700 2008</date_added>
  <date_updated>Thu Nov 20 19:25:17 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[interesting story how this book came to me &amp; why I am reading it!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33309427?utm_medium=api]]></url>
</review>
    <review id="78222093">
    <user id="1711125">
    <name><![CDATA[Ann]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1711125-ann?utm_medium=api]]></url>
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      <rating>0</rating>
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  <read_at></read_at>
  <date_added>Wed Nov 18 12:38:53 -0800 2009</date_added>
  <date_updated>Wed Nov 18 12:39:00 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78222093?utm_medium=api]]></url>
</review>
    <review id="77683990">
    <user id="2941307">
    <name><![CDATA[Hune]]></name>
    <location><![CDATA[Old Monroe, MO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2941307-hune?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Fri Nov 13 14:38:53 -0800 2009</date_added>
  <date_updated>Fri Nov 13 14:38:53 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77683990?utm_medium=api]]></url>
</review>
    <review id="77458985">
    <user id="2934110">
    <name><![CDATA[Burton]]></name>
    <location><![CDATA[Spencerville, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2934110-burton-rider?utm_medium=api]]></url>
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      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Nov 11 12:22:20 -0800 2009</date_added>
  <date_updated>Wed Nov 11 12:22:20 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77458985?utm_medium=api]]></url>
</review>
    <review id="74326560">
    <user id="2833768">
    <name><![CDATA[Rakonline]]></name>
    <location><![CDATA[Richmond Hill, ON, Canada]]></location>        
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      <rating>0</rating>
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