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Essential McLuhan

3.97 of 5 stars 3.97  ·  rating details  ·  117 ratings  ·  6 reviews
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generatio ...more
Paperback, 416 pages
Published June 5th 1997 by Routledge (first published August 1995)
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Difficult but can be fun

not something i typically read through but there are a few passages or pieces in this compilation that are serious, difficult, challenging--the type of critical thinking one might do in college. but who wants that for weekend reading
Overrated at best.
Marshall McLuhan is the Canadian media theorist who became famous in the sixties for coining phrases like “global village” and “the medium is the message.” His work remains important for understanding the cultural changes as new technologies like the Internet transform our ways of getting information and communicating with one another. This book includes essays, letters, interviews, aphorisms and excerpts from McLuhan’s books. Moreover, it deploys various devices of the printed page: double colu ...more
A nice collection of his more important essays. Sometimes brilliant sometimes ridiculous. It can be difficult to get through, as all theory is, but its worth it. He was an excellent brain. Only critique is that he tended to think in a very Eurocentric manner so his theories about the 'global village' are not really that global at all.
Great collection -- includes McLuhan's infamous Playboy interview, one of his most lucid moments. And I love the collection of quotes -- perfect for a master of aphorism. "If I turn off this mike my relationship to you is changed instantly." to Mike Wallace in 1966, p. 273.
great quotes, sometimes more than i could understand, but they guy had a head on his shoulders, and many of his thoughts are pretty prophetic right about now (in the 2000s)
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Herbert Marshall McLuhan CC (July 21, 1911 - December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village".

More about Marshall McLuhan...
The Medium is the Massage Understanding Media: The Extensions of Man The Gutenberg Galaxy: The Making of Typographic Man War and Peace in the Global Village The Mechanical Bride: Folklore of Industrial Man

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