false http://photo.goodreads.com/books/1161107967m/2595.jpg 2595 6 <p>The book that changed marketing forever is now updated for the new millennium</p> <p>In 1986, <I>Marketing Warfare</I> propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades&#8212;including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds&#8212;along with annotated reproductions of winning and losing ads. </p> 6558 1985 Marketing Warfare total:61|5:19|4:22|3:16|2:4|1:0| 61 239 86 4 2595 0071460829 9780071460828 41 3 3.92 http://photo.goodreads.com/books/1161107967m/2595.jpg http://www.goodreads.com/book/show/2595.Marketing_Warfare 5 0 false Mon Jan 01 00:00:00 -0800 2007 Mon Aug 03 12:04:16 -0700 2009 Mon Aug 03 12:04:38 -0700 2009 2595 0071460829 9780071460828 41 3 3.92 http://photo.goodreads.com/books/1161107967m/2595.jpg http://www.goodreads.com/book/show/2595.Marketing_Warfare 4 0 false Wed Jul 22 00:07:36 -0700 2009 Tue Aug 25 00:06:42 -0700 2009 every marketing guy shud read this. very different approach of marketing...]]> 2595 0071460829 9780071460828 41 3 3.92 http://photo.goodreads.com/books/1161107967m/2595.jpg 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