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<book id="258823">
  <title><![CDATA[The Principles of Beautiful Web Design]]></title>
  <isbn><![CDATA[0975841963]]></isbn>
  <isbn13><![CDATA[9780975841969]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1173213443m/258823.jpg</image_url>
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  <best_book_id type="integer">258823</best_book_id>
  <books_count type="integer">2</books_count>
  <default_description>Tired of making web sites that work absolutely perfectly but just don't look nice? 

If so, then &lt;i&gt;The Principles of Beautiful Web Design&lt;/i&gt; is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites. 

  * Understand the design process, from discovery to implementation 

  * Understand what makes &quot;good design&quot; 

  * Developing pleasing layouts using grids, the rule of thirds, balance and symmetry 

  * Use color effectively, develop color schemes and create a palette 

  * Use textures, lines, points, shapes, volumes and depth 

  * Learn how good typography can make ordinary designs look great

  * Effective imagery: choosing, editing and placing images

  * And much more

Throughout the book, you'll follow an example design, from concept to completion, learning along the way.</default_description>
  <id type="integer">250864</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">31</original_publication_day>
  <original_publication_month type="integer">1</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>The Principles of Beautiful Web Design</original_title>
  <rating_dist>total:67|5:2|4:1|3:1|2:0|1:0|</rating_dist>
  <ratings_count type="integer">67</ratings_count>
  <ratings_sum type="integer">256</ratings_sum>
  <reviews_count type="integer">138</reviews_count>
  <text_reviews_count type="integer">14</text_reviews_count>
</work>

  <average_rating><![CDATA[3.82]]></average_rating>
  <ratings_count><![CDATA[66]]></ratings_count>
  <text_reviews_count><![CDATA[14]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/258823.The_Principles_of_Beautiful_Web_Design]]></url>
  <authors>
        <author id="151232">
      <name><![CDATA[Jason Beaird]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/151232.Jason_Beaird]]></url>
      <average_rating><![CDATA[3.82]]></average_rating>
      <ratings_count><![CDATA[67]]></ratings_count>
      <text_reviews_count><![CDATA[14]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="138">
    <review id="48863868">
    <user id="611927">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Grand Rapids, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/611927-dave]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Mar 10 00:00:00 -0700 2009</read_at>
  <date_added>Tue Mar 10 18:26:38 -0700 2009</date_added>
  <date_updated>Tue Mar 10 18:29:39 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[If I was a beginner, I would definitely give this book a better rating.  As an intermediate, I can only give it three stars, mainly because some of the examples he uses are kind of cheesy.  However, this is a well-organized book and as an experienced web designer it does offer a nice refreshing view...<a href="http://www.goodreads.com/review/show/48863868">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48863868]]></url>
</review>
    <review id="53614781">
    <user id="882572">
    <name><![CDATA[Dhuaine]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/882572-dhuaine]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[webdesign beginners who are serious about it]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Aug 11 00:00:00 -0700 2009</read_at>
  <date_added>Wed Apr 22 12:08:26 -0700 2009</date_added>
  <date_updated>Sun Aug 23 09:05:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book covers all essentials needed to start webdesign job: sketching, layouts, color, typography, imagery plus copyrights, and mending it all together. The information in it is accurate and although it is presented in very reader-friendly manner, the book provides a lot of useful data. There are...<a href="http://www.goodreads.com/review/show/53614781">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53614781]]></url>
</review>
    <review id="53902074">
    <user id="100741">
    <name><![CDATA[Shaphron]]></name>
    <location><![CDATA[Ellesmere Port, The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/100741-shaphron]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[Parlicoot]]></recommended_by>
  <read_at>Tue Apr 28 00:00:00 -0700 2009</read_at>
  <date_added>Sat Apr 25 02:18:25 -0700 2009</date_added>
  <date_updated>Fri May 01 06:13:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A very useful book on how to make designing a new website easier for those of us who have no formal training in design. Well documented with case studies, and easy to read throughout, nothing is too difficult to understand, although proper terminology and ways of looking at design, colour, typeograp...<a href="http://www.goodreads.com/review/show/53902074">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53902074]]></url>
</review>
    <review id="30487370">
    <user id="744103">
    <name><![CDATA[Krom]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/744103-krom]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Mon Aug 18 15:51:00 -0700 2008</date_added>
  <date_updated>Sun Feb 22 21:26:55 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[For a web design noob, this book is a nice place to start.  It solidly hits several topics concerned with design elements that are at play when designing a web site to be pleasing to the eye.  Especially of interest were links to websites for further reading.  The chapters about color theory and fon...<a href="http://www.goodreads.com/review/show/30487370">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/30487370]]></url>
</review>
    <review id="25654465">
    <user id="808535">
    <name><![CDATA[Daisy]]></name>
    <location><![CDATA[Kingsclere, The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/808535-daisy]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Fri Jun 27 07:29:06 -0700 2008</date_added>
  <date_updated>Fri Jun 27 07:30:23 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Absolutely superb, a must read for anyone creating websites!<br/><br/>I have an ever growing library of books on css, html, (web)design and web development but this is definitely one of my favourites, both for its excellent content and for Beaird's warm, friendly tone. I remember having plenty of ...<a href="http://www.goodreads.com/review/show/25654465">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/25654465]]></url>
</review>
    <review id="39542552">
    <user id="970222">
    <name><![CDATA[Diane]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/970222-diane]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Dec 17 00:00:00 -0800 2008</read_at>
  <date_added>Sun Dec 07 16:10:43 -0800 2008</date_added>
  <date_updated>Wed Dec 17 18:59:49 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Discusses all the basic elements of good design in relation to websites.  It has TONS of websites that are good resources for color palettes, stock images, CSS and just plain inspiration.  I learned a couple of things and would recommend it to others.  :  )]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39542552]]></url>
</review>
    <review id="73637899">
    <user id="1342285">
    <name><![CDATA[Benjamin]]></name>
    <location><![CDATA[Barcelona, Spain]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1342285-benjamin]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue Oct 06 10:50:02 -0700 2009</date_added>
  <date_updated>Tue Oct 06 10:51:17 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[As title says, it covers some principles of web design, like typography, spacing, columns, image editing, and more. Good as a first introduction. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73637899]]></url>
</review>
    <review id="67818327">
    <user id="2632341">
    <name><![CDATA[Gretzki]]></name>
    <location><![CDATA[Nazarje, 09, Slovenia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2632341-gretzki]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Mon Aug 17 18:39:15 -0700 2009</date_added>
  <date_updated>Mon Aug 17 18:40:04 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A great book to get basic for web design. It is well written and illustrated. It is a joy to read.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67818327]]></url>
</review>
    <review id="39849917">
    <user id="1695088">
    <name><![CDATA[Miles]]></name>
    <location><![CDATA[Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1695088-miles]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Thu Dec 11 02:34:43 -0800 2008</date_added>
  <date_updated>Thu Dec 11 02:35:11 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very nicely laid out book, with some very interesting content.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39849917]]></url>
</review>
    <review id="20815631">
    <user id="512845">
    <name><![CDATA[Peter]]></name>
    <location><![CDATA[Alexandria, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/512845-peter]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[Starting Web designers]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Apr 22 00:00:00 -0700 2008</read_at>
  <date_added>Wed Apr 23 14:08:11 -0700 2008</date_added>
  <date_updated>Wed Apr 23 14:09:56 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book offers great, albeit short introduction to many of the core concepts relating to web design. The author does a great job of explaining the basics of color theory as well as perspective. <br/><br/>This book was one of the few that inspired me and made me want to go hack away on some new d...<a href="http://www.goodreads.com/review/show/20815631">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20815631]]></url>
</review>
    <review id="18737232">
    <user id="1027312">
    <name><![CDATA[Jerry]]></name>
    <location><![CDATA[Dasmarinas, Philippines]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1027312-jerry]]></url>
  </user>
      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Mar 26 22:27:50 -0700 2008</date_added>
  <date_updated>Wed Mar 26 22:55:16 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent starter for those who want to go into deisgning web pages. This is not a technical, step-by-step book rather one that gives the general principles involved in buildign attractive and useable web site.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18737232]]></url>
</review>
    <review id="27094976">
    <user id="1294020">
    <name><![CDATA[Nehalemn]]></name>
    <location><![CDATA[Dunedin, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1294020-nehalemn]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Jul 12 23:12:02 -0700 2008</date_added>
  <date_updated>Sat Nov 15 17:48:34 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Deffintely not a comprehensive book by any means, but still a great site and style reference.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27094976]]></url>
</review>
    <review id="37881323">
    <user id="1709974">
    <name><![CDATA[Lee Hunter]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1709974-lee-hunter]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sun Nov 16 13:22:51 -0800 2008</date_added>
  <date_updated>Sun Nov 16 13:22:54 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[good book on web design, easy to read, filled with good information.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/37881323]]></url>
</review>
    <review id="28162186">
    <user id="245414">
    <name><![CDATA[peggy]]></name>
    <location><![CDATA[Montgomery, AL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/245414-peggy-olson]]></url>
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      <rating>1</rating>
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  <read_at></read_at>
  <date_added>Thu Jul 24 09:36:08 -0700 2008</date_added>
  <date_updated>Thu Jul 24 09:36:22 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[cheeseball]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/28162186]]></url>
</review>
    <review id="78690816">
    <user id="2959434">
    <name><![CDATA[Christy]]></name>
    <location><![CDATA[Denver, CO]]></location>        
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  <read_at></read_at>
  <date_added>Sun Nov 22 19:05:15 -0800 2009</date_added>
  <date_updated>Sun Nov 22 19:05:15 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78690816]]></url>
</review>
    <review id="77834671">
    <user id="2945574">
    <name><![CDATA[Jonathan]]></name>
    <location><![CDATA[Ottawa, ON, Canada]]></location>        
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  <date_added>Sun Nov 15 05:51:00 -0800 2009</date_added>
  <date_updated>Sun Nov 15 05:51:00 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77834671]]></url>
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    <review id="77634826">
    <user id="2939723">
    <name><![CDATA[Hua]]></name>
    <location><![CDATA[The United States]]></location>        
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  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Nov 13 05:50:30 -0800 2009</date_added>
  <date_updated>Fri Nov 13 05:50:30 -0800 2009</date_updated>
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    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77634826]]></url>
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    <review id="77298109">
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    <name><![CDATA[Ieva]]></name>
    <location><![CDATA[Riga, Latvia]]></location>        
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  <date_added>Tue Nov 10 03:00:49 -0800 2009</date_added>
  <date_updated>Tue Nov 10 03:00:49 -0800 2009</date_updated>
  <read_count></read_count>
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    <review id="77277347">
    <user id="1769474">
    <name><![CDATA[Pankaj]]></name>
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  <date_added>Mon Nov 09 19:59:48 -0800 2009</date_added>
  <date_updated>Mon Nov 09 19:59:48 -0800 2009</date_updated>
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