Why Don't You Want What I Want?: How to Win Support for Your Ideas Without Hard Sell, Manipulation, or Power Plays
Maurer introduces readers to a high-integrity process that creates outcomes that both parties fully support. He shows readers how to turn resistance into support and use five principles of engagement to help get their ideas put into action.
Paperback, 192 pages
Published
April 25th 2002
by Bard
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