false 2575 <![CDATA[The Long Tail : Why the Future Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2575.jpg http://photo.goodreads.com/books/1161107539s/2575.jpg 2574 22 989032 11 7 2006 The Long Tail: Why the Future of Business Is Selling Less of More total:1314|5:277|4:592|3:351|2:76|1:18| 1314 4976 2199 239 1756 3.73 1725 381 385 1 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.80 1188 2006 5 4 false Sat Sep 01 00:00:00 -0700 2007 Tue Oct 17 10:52:39 -0700 2006 Tue Oct 09 13:33:01 -0700 2007 - Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTune...more...]]> 44731534 24423 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 1 false Thu Jan 29 00:15:54 -0800 2009 Mon Feb 09 12:51:08 -0800 2009 more...]]> 17634013 983888 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 5 1 false Thu Jan 01 00:00:00 -0800 1998 Wed Mar 12 18:15:05 -0700 2008 Wed Mar 12 18:15:05 -0700 2008 more...]]> 19954795 860604 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 5 1 false Tue Apr 01 00:00:00 -0700 2008 Fri Apr 11 13:14:39 -0700 2008 Fri Apr 11 13:19:37 -0700 2008 more...]]> 45462266 1008236 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 0 0 false Thu Feb 05 09:48:31 -0800 2009 Thu Feb 05 09:48:31 -0800 2009 In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtf...

more...]]> 41677024 311643 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Fri Jan 02 20:25:56 -0800 2009 Fri Jan 02 20:39:06 -0800 2009 more...]]> 57305465 33898 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Tue May 26 00:00:00 -0700 2009 Mon May 25 17:36:28 -0700 2009 Mon May 25 17:54:04 -0700 2009 more...]]> 79792951 2949697 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 3 0 false Fri Mar 20 00:00:00 -0700 2009 Thu Dec 03 14:31:28 -0800 2009 Thu Dec 03 14:32:24 -0800 2009 more...]]> 61425792 1836306 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 3 0 false Sat Jun 27 00:00:00 -0700 2009 Sun Jun 28 16:19:32 -0700 2009 Fri Jul 03 23:44:12 -0700 2009
Summary:
The Internet has ended the economics of scarcity by cheaply enabling the distribution and acquisition of niche items.

Example:

Read:
The Wired article, and then just Chapter 15: The long tail of marketing from this book.

Improvem...more...]]> 54027667 1429082 2467566 1401309666 9781401309664 6 <![CDATA[Long Tail, The, Revised and Updated Edition: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE]]> http://photo.goodreads.com/books/1255651605m/2467566.jpg http://photo.goodreads.com/books/1255651605s/2467566.jpg http://www.goodreads.com/book/show/2467566.Long_Tail_The_Revised_and_Updated_Edition_WHY_THE_FUTURE_OF_BUSINESS_IS_SELLING_LESS_OF_MORE 4.00 30 The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."


--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."


--Rob Glaser, CEO, RealNetworks

]]> 2006 5 0 false Sun Apr 26 12:23:42 -0700 2009 Tue May 05 08:14:51 -0700 2009 more...]]> 49968476 2140757 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 5 0 false Thu Jan 01 00:00:00 -0800 2009 Sat Mar 21 11:29:21 -0700 2009 Sun Mar 22 06:34:42 -0700 2009 Wired magazine, and he also has a blog, both of which I recommend as well.

The general idea of The Long Tail is that there is a ...more...]]> 81772806 3065764 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Wed Apr 01 00:00:00 -0700 2009 Tue Dec 22 11:47:43 -0800 2009 Tue Dec 22 12:00:16 -0800 2009 more...]]> 73204696 445677 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 3 0 false Thu Oct 01 00:00:00 -0700 2009 Fri Oct 02 09:31:07 -0700 2009 Tue Oct 20 19:16:34 -0700 2009
Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions...more...]]> 57721934 732169 2237370 1401384145 9781401384142 4 <![CDATA[Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE]]> http://photo.goodreads.com/books/1255569025m/2237370.jpg http://photo.goodreads.com/books/1255569025s/2237370.jpg http://www.goodreads.com/book/show/2237370.Long_Tail_The_WHY_THE_FUTURE_OF_BUSINESS_IS_SELLING_LESS_OF_MORE 3.75 16 2006 2 0 false Sat Jun 06 00:00:00 -0700 2009 Fri May 29 05:12:43 -0700 2009 Sat Jun 06 16:09:28 -0700 2009 more...]]> 36517841 1646567 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 3 0 false Sat Dec 06 00:00:00 -0800 2008 Wed Oct 29 17:00:34 -0700 2008 Sat Dec 06 21:52:53 -0800 2008 more...]]> 45498958 1977956 2237370 1401384145 9781401384142 4 <![CDATA[Long Tail, The: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE]]> http://photo.goodreads.com/books/1255569025m/2237370.jpg http://photo.goodreads.com/books/1255569025s/2237370.jpg http://www.goodreads.com/book/show/2237370.Long_Tail_The_WHY_THE_FUTURE_OF_BUSINESS_IS_SELLING_LESS_OF_MORE 3.79 1314 2006 4 0 false Mon Sep 01 00:00:00 -0700 2008 Thu Feb 05 15:31:56 -0800 2009 Thu Feb 05 15:34:50 -0800 2009 more...]]> 36168211 579935 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Sun Dec 07 00:00:00 -0800 2008 Sat Oct 25 07:17:06 -0700 2008 Sun Dec 07 17:28:14 -0800 2008 more...]]> 35357625 1529727 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Wed Oct 15 03:35:44 -0700 2008 Wed Oct 15 03:36:59 -0700 2008 more...]]> 34225892 1305954 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 3 0 false Wed Nov 12 00:00:00 -0800 2008 Tue Sep 30 15:20:59 -0700 2008 Wed Nov 12 22:17:02 -0800 2008
I had to read it. I wasn't given a choice if I want to be r...more...]]> 33959116 132592 2574 1401302378 9781401302375 212 <![CDATA[The Long Tail: Why the Future of Business Is Selling Less of More]]> http://photo.goodreads.com/books/1161107539m/2574.jpg http://photo.goodreads.com/books/1161107539s/2574.jpg http://www.goodreads.com/book/show/2574.The_Long_Tail_Why_the_Future_of_Business_Is_Selling_Less_of_More 3.79 1314 2006 4 0 false Mon Sep 01 00:00:00 -0700 2008 Sat Sep 27 07:11:12 -0700 2008 Sat Sep 27 07:22:42 -0700 2008 more...]]> 8 http://www.goodreads.com/book_link/follow/8?book_id=2575