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Radically Transparent: Monitoring and Managing Reputations Online
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online rep ...more
Paperback, 378 pages
Published March 1st 2008 by Sybex
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This book was really helpful for the purpose of getting myself to take a big step in the world of no longer being afraid of hiding my identity online. it is designed for business people and organizations to better handle their online presence by being more open about who they are and what they do. I've pretty much thrown caution to the wind on this and I am already seeing good results because of it. It covers everything from why or why not to blog, SEO, marketing your brand, and managing your re ...more