false http://photo.goodreads.com/books/1256075352m/2567369.jpg 2567369 1 To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. <p> Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. <p> In <i>Subject to Change: Creating Great Products and Services for an Uncertain World</i>, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish. 2576552 26 3 2008 Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design total:48|5:9|4:16|3:16|2:6|1:1| 48 170 111 10 1 0 false false Fri Jul 31 00:00:00 -0700 2009 Sat Aug 01 15:10:42 -0700 2009 Mon Nov 16 17:56:36 -0800 2009 more...]]> 3 0 false false Sun Oct 19 00:00:00 -0700 2008 Thu Sep 25 14:12:34 -0700 2008 Sun Oct 19 10:21:32 -0700 2008 http://www.code-roller.com so I was a little frustrated by the overall direction and focus of the book which is to motivate the reader into hiring Adaptive Path. All four authors either currently ...more...]]> 3 0 false false Fri Jan 16 00:00:00 -0800 2009 Tue Dec 09 05:09:32 -0800 2008 Fri Jan 16 09:24:34 -0800 2009 1 ...more...]]> 0 0 false false Sat May 09 07:48:57 -0700 2009 Sat May 09 07:50:56 -0700 2009 0 0 false false Wed Aug 05 07:18:17 -0700 2009 Wed Aug 05 07:18:46 -0700 2009 2 0 false false Wed Mar 25 00:00:00 -0700 2009 Mon Mar 09 16:21:28 -0700 2009 Wed Mar 25 17:36:17 -0700 2009 2 0 false false Thu Apr 24 09:56:59 -0700 2008 Thu May 22 06:13:00 -0700 2008
The book can be summed up in three bullets points:
- Design is good for your business
- Design products/services with a rabid attention to custom...more...]]> 4 0 false true Sun Apr 20 00:00:00 -0700 2008 Mon May 05 19:07:47 -0700 2008 Mon May 05 19:15:44 -0700 2008
Business people need to read this in order to open their minds ...more...]]> 2 0 false false Sat Jun 28 00:00:00 -0700 2008 Sat Jun 07 14:37:10 -0700 2008 Sat Jun 28 21:34:16 -0700 2008 more...]]> 4 0 false false Sat Dec 27 00:00:00 -0800 2008 Tue Apr 22 04:52:51 -0700 2008 Sat Dec 27 06:19:47 -0800 2008 0 0 false false Thu Nov 12 15:18:42 -0800 2009 Thu Nov 12 15:18:42 -0800 2009 3 0 false false Mon Nov 23 08:03:13 -0800 2009 Sat Nov 07 13:07:33 -0800 2009 Sat Nov 07 13:07:36 -0800 2009 5 0 false false Fri Nov 06 16:12:50 -0800 2009 Fri Nov 06 16:13:02 -0800 2009 0 0 false false Sun Nov 01 22:27:28 -0800 2009 Sun Nov 01 22:27:34 -0800 2009 0 0 false false Wed Oct 28 03:24:26 -0700 2009 Wed Oct 28 03:24:26 -0700 2009 0 0 false false Tue Oct 06 09:33:57 -0700 2009 Tue Oct 06 09:34:13 -0700 2009 4 0 false false Mon Sep 07 03:32:20 -0700 2009 Mon Sep 07 03:32:20 -0700 2009 0 0 false false Sat Sep 05 15:38:00 -0700 2009 Sat Sep 05 15:38:00 -0700 2009 3 0 false false Wed Sep 09 16:43:26 -0700 2009 Tue Sep 01 19:11:41 -0700 2009 Wed Sep 09 16:43:26 -0700 2009 0 0 false false Tue Sep 01 17:42:47 -0700 2009 Tue Sep 01 17:42:47 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2567369