To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across t...
read full description
reviews
Feb 16, 2011
Margot
rated it: 
Meh. This was recommended to me when I expressed interest in reading about user-centered design and user experience topics. Although it's short, I almost didn't finish it because it's, well...boring. Repetitive, not very well constructed or edited. There wasn't a clear progression or building from one concept to another, just a collection of extremely vague case studies about Adaptive Path's work with their unnamed clients (for example, "a financial services firm") with a chapter about
More...
Nov 16, 2009
Kelley
rated it: 
If you're in the business of software or web application development, do yourself a favor and read books directly on that topic. This book isn't one of them. It was part of Dominion's library so I ordered it because it looked interesting, because it addressed Agile product development, and because I tend to appreciate Adaptive Path's work.
While this is a book for people involved in all aspects of product design, it is focused on the design process behind physical products and services. More...
While this is a book for people involved in all aspects of product design, it is focused on the design process behind physical products and services. More...
Oct 19, 2008
Glenn
rated it: 
I got this book about product marketing because I wanted to gain insight on marketing of my own product http://www.code-roller.com so I was a little frustrated by the overall direction and focus of the book which is to motivate the reader into hiring Adaptive Path. All four authors either currently work for or have recently worked for that marketing company. According to the on-line edition of the book, there are twenty eight references to Adaptive Path in the content.
While light on More...
While light on More...
Jan 16, 2009
Lisa
rated it:
This is a well-written book that articulates the idea that having a design/creation process focused on user experience can help a company gain competitive advantage. They advocate agile methods of iterative design. It's probably most suited to someone needing an introduction to this approach.
I got this book when I took the Adaptive Path UX Intensive course, so my reaction to it is heavily colored by the fact that I got a ton of information in that course, in much greater detail than More...
I got this book when I took the Adaptive Path UX Intensive course, so my reaction to it is heavily colored by the fact that I got a ton of information in that course, in much greater detail than More...
Nov 24, 2011
Rahmad
rated it:
Put forth the concept of product design as a process of designing the user's experience of using the product; a good/bad product is reflected on the user's experience in using that product. Points to a process of continuous experimenation and feedback from customers for this process.
Most mostly targeted for business audience/ People who are familiar with aspects of usability and HCI should be vary familiar with what the authors are saying.
Most mostly targeted for business audience/ People who are familiar with aspects of usability and HCI should be vary familiar with what the authors are saying.
May 09, 2009
this book makes some interesting points about how to approach design from a holistic perspective. would love to implement some of these techniques! i'd like to find some real-world examples of how companies convince clients to go for the agile design approach, though.
Mar 25, 2009
Robert
rated it:
Short and repetitive plus a pretty hard sell for a consulting company. Takeaway - well designed products with a wow factor are a good thing and you should make design a priority. Be Appleish.
May 22, 2008
Mark
rated it:
The book really didn't provide many new insights. That, coupled with the high expectations that I had for the book led to my rating.
The book can be summed up in three bullets points:
- Design is good for your business
- Design products/services with a rabid attention to customer experience
- Employ rapid prototyping (a la IDEO)
Furthermore, the flow seemed disjointed and you are paying $25 for 170 pages (which I wouldn't mind if it were a meaty 170 pages.)
The book can be summed up in three bullets points:
- Design is good for your business
- Design products/services with a rabid attention to customer experience
- Employ rapid prototyping (a la IDEO)
Furthermore, the flow seemed disjointed and you are paying $25 for 170 pages (which I wouldn't mind if it were a meaty 170 pages.)
Jun 28, 2008
Nicole
rated it:
Disappointing, few unique thoughts, just seemed to borrow from other books. Unfortunately, the references could have been more detailed, and less about Adaptive Path's conquests. It's a short book, but not much of a fun quick read. I did enjoy the chapter at the end re: Agile vs Waterfall methods. I'm a big fan of AP, but this book sure wasn't what I'd hoped it would be.
Nov 08, 2010
Leisa
rated it:
More targeted at business managers than designers, this book is a few years old but still very relevant to people looking for in introduction to a more holistic approach to Customer Experience or Service Design. I thought their arguments for developing design competencies in the organisation was probably the strongest aspect.
Dec 27, 2008
Kip
rated it: 
There's a lot of good solid material in the book: talking about the Kodak camera as an experience design (no iPod-speak here!); the relationship of research to design (actionable and durable!); case studies that are off the beaten path.
Feb 12, 2012
Feb 11, 2012
Feb 08, 2012
Feb 01, 2012
Jan 23, 2012
Jan 16, 2012
Jan 13, 2012
Jan 08, 2012
Jan 06, 2012
Jan 02, 2012
Dec 29, 2011
Dec 22, 2011
