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The Burger King: Jim McLamore and the Building of an Empire
In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with ...more
Hardcover, 286 pages
Published 1998 by McGraw-Hill
(first published October 1997)
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