Marketing: An Introduction (6th Edition)
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Marketing: An Introduction (6th Edition)

3.82 of 5 stars 3.82  ·  rating details  ·  108 ratings  ·  14 reviews

This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars�(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and t

Paperback, 714 pages
Published February 21st 2002 by Prentice Hall (first published January 1987)
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David Roberts
The book i read to research this post was Marketing: An Introduction by Philip Kotler et al which is a very good book which I bought from a car boot sale. This book was published in 1987 so for example doesn't contain anything about online advertising. It is a specially low priced book aimed at the student market and does a credible job of explaing the basics of marketing. Marketing is a lot more than simply selling stuff, as it encompasses things like pricing, customer care and after service, n...more
Kristy Buzbee
A little heavy on the buzzwords, but was significantly more interesting and easy to read than any of my other textbooks this semester.
have not read yet, but believe very helpful for beginner students who's goona study marketing!
ppl cal it " bible of mrkting" n i totally IS... whoevr wana study or wana knw wt is mrkting ( sales n mrkting is diff...sales is a part of mrkting..nt mrkting itself) shld read dis book ( telling u a shortcut...jus go thru d index u il undrstnd mrkting isnt a piece of cake) whnevr i need to refresh any theory or any funda of mrkting i quickly opn dis book den google it...a mus hv/read fr any managemnt proffsnal...evn if one nt wrking in mrkting dptmnt..
This was a pretty good textbook as far as textbooks go. The examples were current and the reading was fairly easy. The chapters seemed pretty long, but it is a textbook after all.
Apr 20, 2013 Amelia marked it as to-read  ·  review of another edition
I registered a book at!
Essam AlGhamdi
يا قدمك، فرحت يوم لقيت هالطبعه من هالكتاب هنا، هذا الكتاب الي درسته ايام الزمانات!!
God I hate marketing... I wish it wasn't a portion of my major.
Ryta Hayek
detailed and good inteoduction to the world of marketing
Good general read up on introductory marketing.
Nov 12, 2010 Chandana is currently reading it  ·  review of another edition
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It's a marketing book ....
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