Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson

Mar 10, 2011 Terhi rated it 5 of 5 stars

Shelves: favorites

The Medici Effect is a book about innovation, creativity, courage and intersections. The author Johansson shows the reader what it takes to come up with breakthrough ideas, and how the greatest obstacles for doing this lay merely in our minds and are held tight by our own fears. Johansson explains about the barriers of our minds, he tells the stories of innovative people and does his best to encourage the reader to dare to step on the intersection when it occurs before him.

Johansson knows that h...more

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Dec 08, 2010 MI2 rated it 5 of 5 stars

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Mar 14, 2012 Scott Schang rated it 5 of 5 stars · review of another edition

This book opened my eyes to innovation through the intersection of ideas and concepts from outside my specific area of expertise. Understanding that true innovation does not come from what is already known, but from what cannot be known, was something that really made an impact on me. After reading this book, I was compelled to begin looking at the perceived challenges in my own business through from a different perspective. I jumped into other industries and areas that I previously did not thin...more

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Apr 01, 2010 marc Gottesman rated it 2 of 5 stars

In the middle of reading this, but 20 pages in and I get it already. Do I finish the book?

I get the point. But the writing is pretty uninteresting.

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Nov 11, 2011 Adam Shields rated it 4 of 5 stars · review of another edition

Shelves: gave-up

Short review: This is an interesting book in the mode of Malcolm Gladwell or Chris Anderson. Johansson argues that all real innovation occurs at the intersection between two different fields of study. Darwin as a geologist used his insights to understand biological evolution. An astronomer created the concept of a asteroid killing off the dinosaurs. An architect with an interest in bugs created a building based on termite mounds in to reduce air conditioning costs.

Great ideas. Probably could hav...more

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May 05, 2010 Matt Burgess rated it 4 of 5 stars

A very interesting and quick read about the approaches taken by certain organizations and individuals that breakthrough to the next as a result of innovation. The stories told in this book draw you into the promise that anyone can innovate, but is to a certain degree optimistic about the simplicity and ease of doing so.

I recommend this book to hardworking people that desire to work smart and effectively fully realizing that innovation is not the answer to their success, but may be the solution t...more

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May 03, 2011 Pawan rated it 5 of 5 stars · review of another edition

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This book needs a special mention because this was the first non-technical book after reading which I felt like sharing it with my professional colleagues. Till I read this book, I used to read for my personal pleasure and knowledge. But when I read this book, my first thought was to share it with others. I have over the years done discussions with my colleagues on this book but still I feel that I have understood very little part of the whole concept till now.

The...more http://iandbooks.wordpress.com/
This book needs a special mention because this was the first non-technical book after reading which I felt like sharing it with my professional colleagues. Till I read this book, I used to read for my personal pleasure and knowledge. But when I read this book, my first thought was to share it with others. I have over the years done discussions with my colleagues on this book but still I feel that I have understood very little part of the whole concept till now.

The main idea of the book is “Intersections” where knowledge from different fields, cultures can come together to create innovations that were never thought of earlier. The idea though seems simple, is very difficult to practice in life. We are all so much constrained by our own limitations and viewpoints that to see beyond the obvious is not easy. Once you read an Intersectional idea it seems very natural but to be able to generate ideas that are truly Intersectional requires hard work and understanding of various fields and cultures.

Sometimes I think that these are the books that should be read by people who define our education system so that they can expose young minds to variety of experiences from the childhood. But that does not happen. By the time a person is mature enough to come across this book and read about intersection, he or she is so much trained to think in one particular way that to shake it off takes a life time. We have divided our education system neatly into engineering, science, arts, economics and then we have done further sub-divisions and sub-sub-sub-divisions till we study a miniscule part of whole knowledge that is available.

What if an engineering student could appreciate a painting as much as a building? What if a dancer could appreciate rocket science? What if a banker could understand agriculture? What if a chef could be a chemical engineer? What if a musician could scale mountains? What if the politician could be a common man? This last one is really not intersectional but sometimes you wish certain things were possible.

I don’t think that I have done full justice to what could be written about this book and I will come back with more. What an irony? My spell check on blog says “Intersectional” is not a word
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Apr 21, 2011 Paul Signorelli rated it 5 of 5 stars · review of another edition

Shelves: technology, collaboration, creativity, innovation

The Intersection, Frans Johansson writes in "The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, & Cultures," is that wonderful place where people from different fields of study or walks of life meet, share ideas, and walk away with far more than they could ever create alone. It’s where a Swedish chef who was born in Ethiopia combines ingredients in ways none have ever done before and puts a New York restaurant (Aquavit)—and himself—on the map. It’s where a young...more The Intersection, Frans Johansson writes in "The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, & Cultures," is that wonderful place where people from different fields of study or walks of life meet, share ideas, and walk away with far more than they could ever create alone. It’s where a Swedish chef who was born in Ethiopia combines ingredients in ways none have ever done before and puts a New York restaurant (Aquavit)—and himself—on the map. It’s where a young Ph.D math student creates a revolutionary card game (Magic), which earns $40 million for the company which buys and produces it.

“When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas,” Johansson writes (p. 2). “The name I have given the phenomenon, the Medici Effect, comes from a remarkable burst of creativity in fifteenth-century Italy.”

And for those of us who work in the field of staff training, it is where we learn just as much from students as we can offer them, with the result that all of us are teacher-trainers as well as student-learners and what we find is spread to others we will soon encounter.

Johansson might suggest that we are constantly dancing at the edge of the Intersection if not completely immersed in it. Many of us travel and, therefore, are constantly exposed to a wide range of stimulating settings, challenges, and people. Our students—even if they are all from a particular field such as libraries—themselves interact routinely with people from incredibly diverse backgrounds and with tremendously varied interests. We are, more and more, expanding our definition of community through the contacts we make with the resources available to us in a Web 2.0 world. And some of us plant and nurture seeds through what we teach and learn in every session which we lead, thereby adding to what grows within Johansson’s Intersection.

We are also constantly exposed to seemingly disparate elements—Skype, reference services, and those who use library services without actually entering a brick and mortar library, for example.

The beauty of the Intersection is that it really does not require very much effort—just a commitment to remain inquisitive. We need to be able to question what we learn and know and teach. Break down the barriers. And be open to a constant stimulating change of our perspective. Most of all, we need to listen: to ourselves, to those around us, and to those we meet in books and magazines, online, in classrooms, and even in our dreams

The rest falls into place.(less)

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May 13, 2011 Marissa rated it 2 of 5 stars · review of another edition

Shelves: genre-non-fiction, swapped-pbs

It was mandatory for me to read this book for a class and a mandatory read is never as good as a read by choice but I was sorely disappointed by this book. Included below is a review I wrote for the class about this book.

Frans Johansson’s The Medici Effect attempts to identify the nature of innovation and advise readers on how to innovate. Though I found many faults with this book, I will not argue that this book is not interesting and valuable, because it is both. Johansson attempts to constru...more It was mandatory for me to read this book for a class and a mandatory read is never as good as a read by choice but I was sorely disappointed by this book. Included below is a review I wrote for the class about this book.

Frans Johansson’s The Medici Effect attempts to identify the nature of innovation and advise readers on how to innovate. Though I found many faults with this book, I will not argue that this book is not interesting and valuable, because it is both. Johansson attempts to construct an air-tight paradigm. He then tries to translate this paradigm into action, which is commendable. The problem with this book is a deeply-rooted conceptual problem that I did not fully recognize until I read my second book. In The Natural History of Innovation, I saw how artfully its author dealt with this the problem of righting about innovation and it helped me to articulate the issues that irked me throughout Johansson’s entire book.
Frans Johansson has a BS in environmental science from Brown University and an MBA from Harvard Business School. He was raised in Sweden but currently lives in New York City. He is an author, motivational speaker and entrepreneur. He is the leader of The Medici Group, a consulting firm that operates according to the principles Johansson describes in the book. According to their website, “The Medici Group works with individuals and organizations around the world to generate an incredible number of ideas and turn the best ones into groundbreaking solutions.” This book is, not surprisingly, a marketing tool for Johansson and I believe this slant ruined the book for me.
The study of innovation, much like the act of innovation itself, cannot be contained. It cannot be categorized, labeled and put neatly away into a small volume to be shelved for later use. Johansson makes the mistake of structuring his book too strictly. He gives names to concepts that are too fluid to name and structure to concepts that are too fluid to structure. Though his interesting anecdotes and some of his principles still ring true, this mistake devalues much of his personal analysis for me.
I do not presume to know anything about an environmental science degree but I was surprised to learn of Johansson’s having earned it. Steven Johnson, for one, is an environmental science enthusiast and it translates into his theories about innovation. I cannot say the same about Frans Johansson. His theories on innovation are seemingly based on the assumption that innovation can be pinned down, cataloged, described and packaged for our consumption. It comes across as quite unnatural as you read the book and I immediately picked up on his attempt at branding his theory. The final part of his book consists of him trying to translate theory into action but he is only partially successful. He has turned innovation into a business and I’m not sure that we, as humans, are able to structure innovation that way.
In chapter one, “The Intervention—Your Best Chance to Innovate,” Johansson summarizes his theory about innovation which goes a little something like this: The Medici Effect, for which his book is named, is defined as, “an explosion of extraordinary ideas” done by “bringing together different disciplines and cultures and searching for the places where they connect.” These connections between cultures and disciplines are what Johansson calls The Intersection. Intersectional Ideas are cross-disciplinary in nature. All other ideas, generated by the way we are used to thinking within one discipline, are called Directional Ideas.
The next chapter completes part one in this book and it celebrates the rise in intersections promulgated by technological development in recent years. Here Johansson uses amusing examples, such as music artist Sharkira and computer animation company Pixar, to prove this point. This chapter also sets the tone for the remaining two parts of the book. It is replete with interesting, anecdotal information that Johansson uses to sustain his theories. This format is the most enjoyable part of the book and the reader learns much more from them than he or she learns from Johansson’s own ideas, I my opinion.
The Intersection is truly the focus of not only part one, but the whole of Johansson’s book. The Medici Effect is barely mentioned because it is unnecessary. One may just called it “innovation.” I noticed this superficial structure right off the bat. Johansson is sure to give all of these things proper names which he capitalized all throughout the book, as if he has discovered a new species that he has the right to name. In reality, these are catch-phrases that help him market his ideas. I cannot fault him for that professionally, it is quite clever, but it is disappointing to a reader who is expecting an interpretation of innovation from an environmental scientist. I expected the book, and the theories it contains, the take on a much more natural, uncontrolled character.
Part two is made up of chapters three through eight. I expected Johansson to use this part of the book to deepen his theory, to really let them take root in my mind. But to my surprise (but not to my dismay), his words in these chapters leaned more towards action than anything else. Chapter three explains the need for innovators to break down barriers between disciplines. Marcus Samuelsson, a fellow Swede, and an “Intersectional” chef, is the recurring example that Johansson uses in this chapter. Since my husband is a chef and I am admittedly a bit of a foodie, I loved this parallel.
In the next chapter, Johansson goes on to advise his readers how to break down Associative Barriers. These are the artificial barriers we have placed in our brain that mirror the barriers between fields in reality. Though still interesting, some of the examples he uses in this chapter are a little weak. There was one exceptional example, however, that of the RSA cipher. Johansson is trying to describe how reversing our assumptions about things can lead us to innovative solutions to problems we may be having. Experts were trying to find a way to secure Internet transactions. It was assumed that the initiator of the transaction would lock his information using special encoding and only he could distribute the information needed to break the code. This way, only authorized users could have access to his secure information. The problem was finding a way to securely transmit the information that would break the code.
Using their current model, they would need another lock and another key code, and this could go on forever, never truly securing the information. At this point, experts reversed their assumptions that the transaction initiator would hold the locked information and that the authorized users would gain the keys to it. Thus, RSA ciphers were born. The solution called for the initiator to hand out locked information (i.e. the users were in possession of it), and he would keep the key himself, never having to revel it to others, but using it whenever he wished to transmit secure information. The reversal was simple but it because the foundation for all future Internet transactions.
The subsequent three chapters are disappointing in that they all pretty much deal with the same thing: ingenious combinations of ideas and how to get them. The anecdotes that Johansson presents in these chapters are the most interesting and they really bolster his theory about The Intersection. My only complaint is that there were three chapters of it when one longer one would suffice. To me, it was a continuation of his tendency to over-structure everything.
The last chapter in part two is, to me, the closest that Johansson comes to turning his theories into action. It is called, “How to Capture the Explosion” and it describes how one can manage the influx of Intersectional Ideas that result from a true Intersection. This is interesting consider that this is what part three is supposed to do. Part three consists of five chapters that are, according to Johansson, about putting The Medici Effect into action, making it work for you. To me, part three read more like any old business advice column, drawing little from the theories he laid out in part one. Nonetheless, Johansson gave sound advice; he recommends that you move past failure, and don’t let it ruin your drive. He also advises readers to leave their professional networks behind. This is perhaps not one of the most common pieces of professional advice but I have heard it before. The problem with this part of Johansson’s theory is that he assumes that all networks are self-contained. Perhaps the lease effective networks are, but my idea of an effective network is one that spans fields, which is exactly what Johansson advocates.
However, amidst his fairly ineffectual part three, Johansson hid a gem. I particularly enjoyed chapter fourteen, which was about “adopting a balanced view of risk.” Johansson cites risk experiments with interesting implications in order to establish our risk-taking behaviors. He believes they are holding us back from generating innovative ideas. He lists a few risk-related traps that humans tend to fall into and he attempts to persuade his reader to abandon these destructive attitudes about risk. This chapter may not have told us anything more that any expert on risk is able to tell us but it was sure interesting. It is also placed in the perfect spot in the book, at the end. By this time, the reader is thinking, “what kind of crazy nut has the time, the knowledge, the sheer courage, to do any of these things?” I think Johansson does a good job of answering that question with his second to last chapter.
The Medici Effect was a quick and enjoyable read and I gleaned some insight into innovation that I did not have before.
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Jul 25, 2010 Simmoril rated it 5 of 5 stars

I have always been an enormous fan of what Frans Johansson calls "The Intersection"; the concept of taking knowledge in one area and applying it to another seemingly unrelated one. I enjoy reading and learning about a wide range of topics, and I've always dreamed of being able to find a new and interesting connection between them. So when I came across The Medici Effect, I knew right away that this was a book for me.

Frans Johansson's book walks through the major ideas behind the Medici Effect: w...more

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Mar 19, 2009 Jerome rated it 2 of 5 stars

Recommended to Jerome by: Bette

There are some good techniques and ideas discussed about creating and fostering ideas. But...

There is a serious and troublsome lack of acknowledgement of the risks that maybe associated with people seeking intersections. This book almost serves as an approval to intersection seeking individuals to venture into any area they please. There are some places, cultures, and people that have boundaries in place that do not allow for such intersection seeking intrusions. Not everything is a free for all...more

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Nov 16, 2008 Wens Tan rated it 4 of 5 stars

Shelves: business-and-management

This review has been hidden because it contains spoilers. To view it, click here. As Johansson puts it, "when you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas". This is what he termed "the Medici effect", named after a family in Florence who funded creators from many disciplines.

It's a great idea, but Johansson could have explained the concept and how to achieve the Medici effect in half the number of pages.

*****************

Associative barriers are double-edged; they help us a...more

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Jul 25, 2008 Robert rated it 5 of 5 stars · review of another edition

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Frans Johansson
Harvard Business School Press

What is this book's core concept? The idea behind it is simple: "When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas." Johansson achieves three specific objectives: He explains what, exactly, "the Intersection is and why we can expect to see a lot more of it in the...more The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Frans Johansson
Harvard Business School Press

What is this book's core concept? The idea behind it is simple: "When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas." Johansson achieves three specific objectives: He explains what, exactly, "the Intersection is and why we can expect to see a lot more of it in the future"; next, he explains "why stepping into the Intersection creates the Medici Effect"; finally, he outlines "the unique challenges we face when executing intersectional ideas and how we can overcome those challenges." With regard to the third objective, Some readers may reminded of a passage in Leading Change where Jim O'Toole observes that there are always unique and formidable challenges when threatening what he characterizes as "the ideology of comfort and the tyranny of custom."

Although the excerpt which follows is taken from Johansson's Introduction, it serves as an appropriate conclusion to this brief commentary: "We, too, can create the Medici Effect. We can ignite the explosion of extraordinary ideas and take advantage of its individuals, as teams, and as organizations. We can do it by bringing together different disciplines and cultures and searching for places where they connect. The Medici Effect will show you how to find such intersectional ideas and make them happen. This book is not about the Renaissance era, nor is it about the Medici family. Rather, it is about those elements that made that era possible. It is about what happens when you step into an intersection of different disciplines and cultures, and bring the ideas you find there to life." The core principles that Johansson examines so carefully are relevant to all organizations (regardless of size or nature) in which there is a compelling need for productive convergence of diverse skills, talents, values, and (yes) agendas.
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Mar 22, 2011 Ben rated it 5 of 5 stars · review of another edition

Shelves: business, innovation

I've been reading a few business books as of late. The Medici Effect is not only well written, but the themes and ideas are backed up with anecdotal stories which I related to (and I expect other readers to as well). As a whole, this book is the mortar to the bricks of common sense, other books on innovation and peer pressure. Well, maybe not peer pressure.

Hat's off to Johansson for focusing the concept of idea generation and execution and structuring it in a way that makes sense. All aspects of...more

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Jul 03, 2010 Dustin rated it 3 of 5 stars

An enjoyable and quick read. The premise that innovation occurs when different fields collide seems well enough supported by anecdotal and some scientific evidence. However, I'm doubtful that this is the only way that innovation happens. I wish the author would have spent some time addressing innovation that was achieved without merging two different fields of expertise. With this said, it was still worth hearing how so many innovators used this technique.

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May 26, 2009 Ee'ah rated it 3 of 5 stars

I'm familiar with the major contribution the Medici's gave to the renaissance, this is why the title caught my eye. This is not directly about the Medici's but indeed the structuring of the effect. I enjoyed this quick read it got a bit bland half way through. Though this was intended to be applied in the corporate & business realm; intersections can be applied to other dimensions of thinking & problem solving -- which is the nature of innovation.
As an artist I identified with it grea...more

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Oct 11, 2012 Pratik Patankar rated it 5 of 5 stars · review of another edition

A superbly written book on Innovation at the Intersection. The stories and the style of writing are thoroughly engaging. I was fascinated by the examples and the concept itself. Although he talks about extremely talented individuals, the concept itself can be applied by anyone in their life. This can be a primer for anyone looking to set themselves on a never-ending trail of discovery. After all, that's what life is for!

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Oct 31, 2009 Lauren Albert rated it 4 of 5 stars

Shelves: nonfiction-misc, tech-internet-social-med

One of my favorite non-literary books. A fascinating look at why crossing disciplines breeds creativity. In a class I took on digital publishing, speakers discussed the way digitization was enabling/increasing interdisciplinary thinking since it has become so much easier and more likely for a scholar/researcher to find themselves reading work from other disciplines. The result has been increased creativity, including in problem solving. throughout these discussions, I kept thinking about Johanss...more

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Jan 02, 2011 Lee Ragans rated it 2 of 5 stars

This book is one of those that you may feel the need to read if you work at a large company and hear upper management talking about how important this book is. Do yourself a favor, read the wikipedia article about it or skim it from a friend if you really think you need to read this. The author does a fine job of explaining the obvious so it avoids a rating of 1 star.

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Jul 29, 2011 irfan darian rated it 5 of 5 stars

an interesting read, aptly captures the very ideas that one should be looking at in order to harness creative potential. For far too long things are done in a certain silo-like manner, and perhaps the term thinking out-of-the box is overused. Reading this book will hopefully give one an idea what one means by really going out of the box!

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Apr 22, 2012 Mark Schnell rated it 3 of 5 stars · review of another edition

This is a pretty good book on creativity. I think I got that part down now.

Now if the author would follow up with a sequel on conation, maybe I could get off my butt and become a serial billionaire, instead of the habitual thousandaire I become every payday.

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Apr 02, 2012 Willis rated it 2 of 5 stars

This is a pretty quick read on one way that innovation can happen. The main idea is that innovation comes from an intersection of 2 ideas from potentially very different fields that together create something very innovative. The premise is that we have to try to open our minds to contemplate competely different areas and how they can fit together. The idea is interesting but I didn't really think it was very relevant or practical in real life.

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May 20, 2010 Peter rated it 3 of 5 stars

Everything after the notes on the back page is interesting but not terribly useful unless you run an organisation or teams. I felt I got the point after the first couple of chapters and after that it was mostly annecdotes. His point is a good one though.

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Apr 30, 2013 Christine rated it 4 of 5 stars · review of another edition

This was the first book that turned me onto "business" books. I've found others since which are more accessible, but the idea that we must churn and generate to stumble on good ideas, that critical mass has an impact on "luck" is intriguing.

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Aug 02, 2012 Nataniel rated it 2 of 5 stars · review of another edition

Somewhat interesting. Seemed very superficially written and author came off as preachy and slightly arrogant. Would've liked to have him focus on a couple of particular case studies and go more in-depth instead of making it a "how-to" book

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Nov 14, 2010 Reuben Rail rated it 3 of 5 stars · review of another edition

As the book's subtitle states - "Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures" the "Medici Effect" delivers in a powerful way as author Johansson uses classic, and mostly current examples of how this type of innovation can happen.

He makes an interesting case for innovation, how to cultivate it, what deters it, and being able of the creating an 'intersectional innovation' and a more typical 'directional innovation'.

I enjoyed all the examples as well as how the variou...more

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Jan 17, 2010 Njdotheunique is currently reading it

It really inspired me a lot. At least i would say it opened up my mind, and I somehow started to question a lot more about things around me, starting to let more weird thoughts running through. It's really nice.

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Jul 03, 2012 Shawn G rated it 5 of 5 stars

Shelves: 2011, required-reading-for-life

Fantastic read. Want to learn how to innovate? Read this book! Believe innovation cannot be learned? Read to see why you're wrong. Should be required reading in every business school.

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Sep 26, 2011 Ryan rated it 5 of 5 stars

Excellent distillation of a lot of heady creativity research. A great practical text with excellent anecdotes that would be great for those just diving into the psychology of creativity.

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Jan 10, 2012 Marcelo marked it as to-read

wow. I really want to give a look to this book. I couldn't agree more with the premise about mixing up as the recipe for groundbreaking innovation and insight.

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title link	preview: Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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BBCode	[url=http://www.goodreads.com/book/show/255132.Medici_Effect?utm_medium=api&utm_source=blog_book][img]http://d.gr-assets.com/books/1347791716l/255132.jpg[/img][/url] [url=http://www.goodreads.com/book/show/255132.Medici_Effect?utm_medium=api&utm_source=blog_book]Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson[/url]

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