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Mass Communication Theory: Foundations, Ferment and Future
This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in ...more
Paperback, 407 pages
Published August 1st 1994 by Wadsworth Publishing Company
(first published 1994)
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