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Mass Communication The...
 
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Stanley J. Baran
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Mass Communication Theory: Foundations, Ferment and Future

3.65  ·  Rating Details  ·  60 Ratings  ·  7 Reviews
This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in ...more
Paperback, 407 pages
Published August 1st 1994 by Wadsworth Publishing Company (first published 1994)
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Deb Owens
Main text for Advanced Media class
Jodie
Mar 07, 2011 Jodie rated it liked it  ·  review of another edition
Shelves: homework
Not bad for a textbook.
Bakhtawer Zain
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شمس
Mar 06, 2015 شمس rated it liked it  ·  review of another edition
it verey important
Giang-Thanh Dinh
Oct 13, 2015 Giang-Thanh Dinh rated it really liked it  ·  review of another edition
Good book for advanced media class.
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