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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition [With Other and DVD]
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This wa ...more
Hardcover, 0 pages
Published March 14th 2006 by McGraw-Hill Humanities/Social Sciences/Langua
(first published 2000)
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Dec 16, 2009 Steph rated it 4 of 5 stars · review of another edition
Recommends it for: communication majors
Recommended to Steph by: my professor
My major is print communications so this book was a mandatory rfead for our clasa. This text book was actaully interesting. I found many of the chapters very interesting.