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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition [With Other and DVD]
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Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition [With Other and DVD]

3.39 of 5 stars 3.39  ·  rating details  ·  31 ratings  ·  3 reviews
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This wa ...more
Hardcover, 0 pages
Published March 14th 2006 by McGraw-Hill Humanities/Social Sciences/Langua (first published 2000)
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Sonam  Puri
It's a good book for mass communications, media management,media industry students.
Since it's a foreign author book examples are to be found out by the reader.
Thus first year students ma not be able to relate.
Steph
Dec 16, 2009 Steph rated it 4 of 5 stars  ·  review of another edition
Recommends it for: communication majors
Recommended to Steph by: my professor
My major is print communications so this book was a mandatory rfead for our clasa. This text book was actaully interesting. I found many of the chapters very interesting.
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