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Marketing In The Soul Age: Building Lifestyle Worlds
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Marketing In The Soul Age: Building Lifestyle Worlds

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Marketing in the Soul Age: Building Lifestyle Worlds analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.
Paperback, 222 pages
Published October 1st 2001 by The Hartman Group
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