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Conceptual Selling: Th...
Conceptual Selling: The Revolutionary System for Face-To-Face Selling Used by America's Best Companies
Written by the authors of Strategic Selling, this is the revolutionary system for face-to-face selling that's used by America's best companies.
Hardcover, 320 pages
Published March 1st 1987 by Miller-Heiman
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This is the second HM book I've read this year based on some sales training we're doing at nazori. This book is (from what I gather) for developing green sheets which I'm excited to start putting together. The only thing I'll say about this book is there is a lot of content in here that's also in the Strategic Selling book. It's fine, as I know the books need to stand alone.