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Communication Theories: Origins, Methods and Uses in the Mass Media
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using d ...more
Paperback, 432 pages
Published June 29th 2000 by Pearson
(first published 1988)
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Worst textbook ever. Everything seemed to be all over the place so it didn't end up making much sense sometimes. It didn't seem to explain things nicely either so half the time what you read made little to no sense. The authors jumped all over the place with their ideas starting with one thing the all of a sudden switching to something else. It contradicted itself as well in certain parts so it was difficult to understand what the authors were trying to get at to begin with. Avoid this text at a ...more