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Media Research Methods: Measuring Audiences, Reactions and Impact
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Media Research Methods: Measuring Audiences, Reactions and Impact

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific re
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Paperback, 320 pages
Published February 1st 2000 by Sage Publications UK (first published January 1st 1999)
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