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Qualitative Market Research
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices' and improve productivity in any specific research application. Section one begins w ...more
Paperback, 328 pages
Published August 1st 2001 by Sage Publications, Inc.
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