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Advertising without an Agency Made Easy (Entrepreneur Made Easy Series)
Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets ...more
Paperback, 240 pages
Published
February 23rd 2005
by Entrepreneur Press
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