<![CDATA[What the Nose Knows: The Science of Scent in Everyday Life]]>

false <![CDATA[What the Nose Knows: The Science of Scent in Everyday Life]]> 2460564 1 • How many smells are there? And how many molecules would it take to create every smell in nature, from roses to stinky feet? • Who was the bigger scent freak: the perfume-obsessed Richard Wagner or Emily Dickinson, with her creepy passion for flowers? • By scenting the air in stores, are retailers turning us into subliminally controlled shopping zombies? • Were Smell-O-Vision and AromaRama mere Hollywood fads or serious technologies? Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell. 2467759 24 6 2008 What the Nose Knows: The Science of Scent in Everyday Life total:30|5:2|4:14|3:11|2:3|1:0| 30 105 82 12 4 0 false false Thu Apr 02 00:00:00 -0700 2009 Mon Mar 23 09:33:59 -0700 2009 Fri Apr 03 12:59:23 -0700 2009 more...]]> 3 0 true false Sun Aug 10 00:00:00 -0700 2008 Thu Aug 14 08:49:30 -0700 2008 Fri Aug 15 08:56:22 -0700 2008 more...]]> 0 0 false false Tue Nov 17 00:00:00 -0800 2009 Tue Nov 17 12:43:47 -0800 2009 Tue Nov 17 12:45:43 -0800 2009 0 0 false false Wed Jul 01 17:57:56 -0700 2009 Wed Jul 01 17:57:57 -0700 2009 4 0 false false Sat Mar 21 00:00:00 -0700 2009 Sun Mar 01 19:59:33 -0800 2009 Sat Mar 21 17:28:27 -0700 2009 3 0 false false Sat Nov 08 00:00:00 -0800 2008 Fri Nov 07 12:08:25 -0800 2008 Tue Nov 11 15:19:23 -0800 2008 more...]]> 3 0 false false Tue Sep 02 00:00:00 -0700 2008 Thu Jul 31 10:16:13 -0700 2008 Thu Sep 04 20:13:28 -0700 2008 This is Your Brain on Music). Unfortunately, like with Levitin's book, this one had trouble holding my interest in the last quarter or so.

There were a lot of fun tidbits about smell and how it relate...more...]]> 4 0 false false Sun Nov 30 00:00:00 -0800 2008 Tue Oct 28 18:44:52 -0700 2008 Sun Nov 30 18:32:09 -0800 2008 3 0 false false Sat Nov 15 00:00:00 -0800 2008 Sun Nov 16 00:46:04 -0800 2008 Sun Nov 16 00:48:41 -0800 2008 He talked about perfumes and food etc He did cover nosmia the lack of sense of smell.]]> 5 0 false false Tue Dec 09 19:20:30 -0800 2008 Tue Oct 14 09:49:11 -0700 2008 Tue Dec 09 19:20:30 -0800 2008 4 0 false false Thu Aug 28 00:00:00 -0700 2008 Wed Aug 20 15:03:42 -0700 2008 Tue Nov 18 18:24:52 -0800 2008 3 0 false false Wed Aug 27 00:00:00 -0700 2008 Wed Jul 16 20:18:27 -0700 2008 Thu Aug 28 09:23:38 -0700 2008 0 0 false false Fri Nov 13 14:49:06 -0800 2009 Fri Nov 13 14:49:06 -0800 2009 4 0 false false Wed Nov 04 10:08:15 -0800 2009 Mon Nov 02 14:01:21 -0800 2009 Mon Nov 02 14:01:21 -0800 2009 4 0 false false Sun Sep 13 07:27:28 -0700 2009 Sun Sep 13 07:27:28 -0700 2009 0 0 false false Sat Sep 05 09:41:38 -0700 2009 Sat Sep 05 09:41:38 -0700 2009 4 0 false false Tue Sep 01 19:08:21 -0700 2009 Tue Sep 01 19:08:21 -0700 2009 0 0 false false Sun Aug 30 09:33:05 -0700 2009 Sun Aug 30 09:33:05 -0700 2009 0 0 false false Mon Jul 27 18:04:38 -0700 2009 Mon Jul 27 18:04:38 -0700 2009 0 0 false false Wed Jul 22 09:02:01 -0700 2009 Wed Jul 22 09:02:03 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2460564