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The Unmanageable Consumer

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The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
Paperback, 220 pages
Published May 9th 2006 by Sage Publications (CA) (first published 1995)
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