The Age of Oprah: Cultural Icon for the Neoliberal Era
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The Age of Oprah: Cultural Icon for the Neoliberal Era

4.28 of 5 stars 4.28  ·  rating details  ·  18 ratings  ·  5 reviews
The Age of Oprah" finished third in the Frank Luther Mott-Kappa Tau Alpha Journalism & Mass Communication Research Award for books published in 2008. Read more about the award here.Over the last two decades Oprah Winfrey s journey has taken her from talk show queen to as Time Magazine has asserted one of the most important figures in popular culture. Through her talk s...more
Hardcover, 282 pages
Published May 1st 2008 by Paradigm Publishers
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Vanessa
Nov 19, 2008 Vanessa rated it 4 of 5 stars
Recommends it for: anyone who thinks Oprah is amazing - she so isn't!
Oprah is a brand. She markets herself as a feminist but is not. She blames individuals for their problems rather than questioning the larger social structure.

A quote from the book that pretty much sums things up:

"The Oprah Winfrey Show claims that it represents a version of popular feminism that empowers women. If feminism seeks to dissolved the public/private divide by exposing and analyzing the relationship between personal experience and political power, the fact that talk shows publicize th...more
Babaclay Hathor
It's great hearing a media scholar criticize Oprah's rubbish while tracing her success as concomitant with the tragic rise of neoliberalism. Oprah is not a feminist. Peck's book shows how she favors the individualistic recovery model over political analysis of the structural roots of inequalities every time. For those of us who have recognized Oprah's opportunism in a vague way, this book clarifies her lack of any real support of social struggles for equality quite concisely.

At first I rated thi...more
Jim
This is an interesting read. Ties in very well to the Taibbi book I just finished, particularly the detailing the Reagan Revolution and the shift from an economy with Keynesian theory underpinning, to a monetarist approach. The Reagan deregulation ultimately led to our current economic meltdown with the deregulated financial sector leading the charge.

Peck, a former freelance writer turned academic, writes with a well-documented, but very readable style. The challenge for most readers is getting...more
Lisa
Just finished on BART this morning. I can't praise this book or the author enough. This is one of the best pieces of political analysis I have ever read, and at its core, it is on my favorite topic, ideology!!!

Almost done with Chapter 5. This book is so good, such an excellent analysis of the entire neo-liberal, Democratic Leadership Council tsunami that so profoundly changed the landscape of American politics that I think I need to buy it. It's important to support great critical analysis and b...more
Mercedes
Sep 23, 2008 Mercedes marked it as to-read
Looking forward to reading this book by CU professor.
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