A proven framework for creating products and services that resonate

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections.

Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.

Phil Myers (Scottsdale, AZ) is President of Pragmatic Marketing, Inc. with a 26-year track record that includes leading three technology company start-ups through initial public offerings and launching seven products to market that became category leaders. Craig Stull (Scottsdale, AZ) is founder and CEO of Pragmatic Marketing, Inc. and the author of the industry-standard Pragmatic Marketing Framework, that has been used to train 43,000 entrepreneurs, executives, marketers, and product managers. David Meerman Scott (Lexington, MA) is the author of The New Rules of Marketing and PR (978-0-470-11345-5), a frequent keynote speaker, and the developer of Pragmatic Marketing's New Rules of Marketing seminar.