false 2426344 1 <P>A proven framework for creating products and services that resonate</P> <P>Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. <P>Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people. <P>Phil Myers (Scottsdale, AZ) is President of Pragmatic Marketing, Inc. with a 26-year track record that includes leading three technology company start-ups through initial public offerings and launching seven products to market that became category leaders. Craig Stull (Scottsdale, AZ) is founder and CEO of Pragmatic Marketing, Inc. and the author of the industry-standard Pragmatic Marketing Framework, that has been used to train 43,000 entrepreneurs, executives, marketers, and product managers. David Meerman Scott (Lexington, MA) is the author of The New Rules of Marketing and PR (978-0-470-11345-5), a frequent keynote speaker, and the developer of Pragmatic Marketing's New Rules of Marketing seminar. 2433531 30 6 2008 Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs total:23|5:5|4:14|3:4|2:0|1:0| 23 93 53 8 4 0 false false Wed Mar 18 23:14:43 -0700 2009 Wed Mar 18 23:21:35 -0700 2009
This book focuses on 'Tuning In' to your customers. The aut...more...]]> 4 0 false false Sat Nov 01 00:00:00 -0700 2008 Sun Mar 22 15:04:35 -0700 2009 Sun Mar 22 15:09:01 -0700 2009 more...]]> 4 0 false false Wed Oct 01 00:00:00 -0700 2008 Thu Dec 25 13:36:54 -0800 2008 Thu Dec 25 13:41:23 -0800 2008 5 0 false false Sat Aug 30 19:20:12 -0700 2008 Sat Aug 30 19:23:08 -0700 2008 more...]]> 4 0 false false Wed Jul 30 00:00:00 -0700 2008 Wed Jul 23 09:22:36 -0700 2008 Wed Jul 30 22:05:07 -0700 2008 more...]]> 4 0 false false Wed Jul 30 00:00:00 -0700 2008 Fri Aug 01 04:17:47 -0700 2008 Fri Aug 01 04:31:41 -0700 2008 4 0 false false Tue Aug 26 00:00:00 -0700 2008 Wed Jul 16 19:32:02 -0700 2008 Tue Sep 02 17:33:15 -0700 2008 3 0 false false Fri Aug 01 00:00:00 -0700 2008 Mon Nov 10 09:02:20 -0800 2008 Mon Nov 10 09:03:33 -0800 2008 1 4 0 false false Tue Oct 13 12:06:29 -0700 2009 Tue Oct 13 12:06:29 -0700 2009 0 0 false false Mon Oct 12 17:33:25 -0700 2009 Mon Oct 12 17:33:27 -0700 2009 0 0 false false Fri Aug 14 23:47:07 -0700 2009 Fri Aug 14 23:47:07 -0700 2009 4 0 false false Mon Aug 10 17:48:09 -0700 2009 Mon Aug 10 17:48:09 -0700 2009 3 0 false false Mon Jun 29 14:23:30 -0700 2009 Mon Jun 29 14:23:30 -0700 2009 3 0 false false Tue Jun 02 16:37:47 -0700 2009 Tue Jun 02 16:37:47 -0700 2009 0 0 false false Wed May 06 21:36:26 -0700 2009 Wed May 06 21:36:26 -0700 2009 0 0 false false Wed Apr 22 14:24:23 -0700 2009 Wed Apr 22 14:24:23 -0700 2009 0 0 false false Thu Mar 12 15:30:22 -0700 2009 Thu Mar 12 15:30:22 -0700 2009 0 0 false false Fri Mar 06 12:38:54 -0800 2009 Fri Mar 06 12:42:14 -0800 2009 0 0 false false Mon Feb 16 20:10:55 -0800 2009 Mon Feb 16 20:10:55 -0800 2009 0 0 false false Sat Feb 07 10:14:05 -0800 2009 Sat Feb 07 10:14:05 -0800 2009