New and Improved: The Story of Mass Marketing in America
Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illus...more
Paperback, 483 pages
Published January 1st 1996 by Harvard Business School Press
(first published 1990)
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