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The Enemy Within
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The Enemy Within

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If you've ever been treated rudely by a salesperson, transferred to multiple extensions while searching for information; waited endlessly "on hold" for assistance; been given incorrect information and no follow-up; or requested material that never arrived or was incomplete upon delivery, then you've experienced poor customer service. This problem, familiar to us all, ...more
Paperback, 249 pages
Published November 1st 1996 by McGraw-Hill Companies
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Dmitry Kuriakov
Feb 09, 2016 Dmitry Kuriakov rated it it was ok
Наверно единственная книга, мнения по которой полностью разошлись. Книгу рекомендуют многие люди из мира бизнеса в целом и маркетинга в частности, как довольно важную и интересную. Однако, по моему мнению, эта книга – «маркетинг для не маркетологов». Так бы я охарактеризовал книгу, т.к. с точки зрения маркетинга она ни о чём. Да, некоторые идеи интересные, но почти все – старо как мир. Всё это написано очень и очень давно во всех учебниках по маркетингу. Анализ макро- и микро- среды, ...more
Mervi
Mervi rated it really liked it
Aug 12, 2016
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