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The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

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3.88 of 5 stars 3.88  ·  rating details  ·  8 ratings  ·  1 review
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithogra ...more
Paperback, 240 pages
Published June 1st 1996 by Oxford University Press, USA
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Rami
It is fascinating how the consumeristic world we know today really has its roots in previous generations.
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152375
I wrote Writing with Scissors to tell the story of the amazing scrapbooks ordinary people made from the newspapers they read. Writing The Adman in the Parlor taught me not to assume I knew how 19th century readers responded to their magazines. The scrapbooks I discuss in Writing with Scissors let me explore what readers did with their reading.

I have been a printer, a journalist, and an editor, an
...more
More about Ellen Gruber Garvey...
Writing with Scissors: American Scrapbooks from the Civil War to the Harlem Renaissance Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

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