false 2402258 1 How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-step guide you will learn all of the skills necessary to make a lot more money from your online marketing programs without spending a penny more on driving traffic to your landing page. <p> &#8226; Identify mission critical parts of your website and their true economic value <p> &#8226; Define important visitor classes and key conversion tasks <p> &#8226; Gain insight on customer decision making and make your page friction-free <p> &#8226; Find key problems with your page, and decide what elements to test <p> &#8226; Understand the math behind testing and available tuning methods <p> &#8226; Develop an action plan and get buy-in from all key players <p> &#8226; Avoid common real-world pitfalls that can sabotage your test <p> With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable. 2409391 29 1 2008 Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions total:20|5:4|4:6|3:7|2:3| 20 71 58 5 5 0 false false Tue Aug 25 00:00:00 -0700 2009 Tue Aug 25 01:34:34 -0700 2009 Tue Aug 25 01:34:45 -0700 2009
Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan – but don’t expect overnight, quick solutions. Landing page optimization – a process of diagnosing, tuning and testing – is d...more...]]> 4 0 false false Tue Oct 21 08:21:05 -0700 2008 Mon Feb 11 05:54:23 -0800 2008 Tue Oct 21 08:21:05 -0700 2008 more...]]> 4 0 false false Sun Apr 20 00:00:00 -0700 2008 Sun Apr 20 15:23:39 -0700 2008 Sat Apr 26 17:45:47 -0700 2008 5 0 false false Tue Jun 03 14:26:44 -0700 2008 Tue Jun 03 14:27:25 -0700 2008 5 0 false false Sat Jun 21 21:46:20 -0700 2008 Sat Jun 21 21:46:33 -0700 2008 0 0 false false Wed Nov 18 05:16:00 -0800 2009 Wed Nov 18 05:18:39 -0800 2009 0 0 false false Mon Nov 16 10:25:17 -0800 2009 Mon Nov 16 10:25:17 -0800 2009 0 0 false false Mon Oct 26 21:13:44 -0700 2009 Mon Oct 26 21:13:44 -0700 2009 0 0 false false Thu Oct 15 22:00:13 -0700 2009 Fri Oct 16 13:49:19 -0700 2009 0 0 false false Tue Oct 06 03:33:00 -0700 2009 Tue Oct 06 03:33:12 -0700 2009 5 0 false false Wed Sep 09 09:13:41 -0700 2009 Wed Sep 09 09:13:41 -0700 2009 0 0 false false Mon Sep 07 15:57:06 -0700 2009 Sat Sep 12 17:35:36 -0700 2009 0 0 false false Tue Aug 25 01:54:32 -0700 2009 Tue Aug 25 01:54:32 -0700 2009 3 0 false false Mon Aug 17 20:57:08 -0700 2009 Mon Aug 17 20:57:08 -0700 2009 0 0 false false Mon Aug 03 12:16:55 -0700 2009 Mon Aug 03 12:16:55 -0700 2009 0 0 false false Sun Jul 26 22:07:30 -0700 2009 Sun Jul 26 22:07:30 -0700 2009 3 0 false false Sun Jun 28 18:16:02 -0700 2009 Sun Jun 28 18:16:02 -0700 2009 0 0 false false Mon Jun 22 22:03:36 -0700 2009 Mon Jun 22 22:03:36 -0700 2009 3 0 false false Mon May 25 12:20:07 -0700 2009 Wed Jun 10 18:53:06 -0700 2009 0 0 false false Sun May 24 17:07:27 -0700 2009 Sun May 24 17:26:00 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2402258