false http://photo.goodreads.com/books/1173028206m/239409.jpg 239409 3 In this second edition of the irreverent, celebrated <i>Hey Whipple, Squeeze This</i>, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products. 231909 book 1998 Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition total:250|5:91|4:107|3:44|2:6|1:2| 250 1029 355 38 4 0 false false Fri Oct 09 00:00:00 -0700 2009 Fri Oct 09 06:26:58 -0700 2009 Fri Oct 09 06:34:13 -0700 2009 ...more...]]> 4 1 false false Thu Oct 08 00:00:00 -0700 2009 Tue Sep 15 09:56:01 -0700 2009 Wed Oct 14 10:26:01 -0700 2009 The Well-Fed Writer, and it reads like a hyped-up get-rich-quick book for writers. Hey Whipple, Squeeze This was much more informative, and it was funny....more...]]> 4 0 false false Mon Aug 31 19:29:12 -0700 2009 Wed Jul 29 14:08:21 -0700 2009 Mon Aug 31 19:29:12 -0700 2009 more...]]> 5 0 false false Wed Jan 21 17:52:53 -0800 2009 Wed Jan 21 17:57:51 -0800 2009 5 0 false false Sun Jan 25 18:43:45 -0800 2009 Sun Jan 25 18:45:52 -0800 2009 5 1 true false Thu Oct 01 00:00:00 -0700 1998 Sat Mar 07 23:11:59 -0800 2009 Sat Mar 07 23:13:52 -0800 2009 too many to count - thanks to audio books 5 0 false false Sat Jun 13 00:00:00 -0700 2009 Mon Jun 15 18:09:43 -0700 2009 Mon Jun 15 18:14:54 -0700 2009 4 0 false false Fri Feb 01 00:00:00 -0800 2008 Fri Feb 13 06:37:41 -0800 2009 Fri Feb 13 06:37:41 -0800 2009 5 0 false false Sat Jan 24 20:33:50 -0800 2009 Sat Jan 24 20:35:52 -0800 2009 0 0 false false Mon Jan 01 00:00:00 -0800 2007 Sun Jan 18 19:11:10 -0800 2009 Sun Jan 18 19:12:01 -0800 2009 5 0 true false Wed Feb 20 11:34:24 -0800 2008 Wed Feb 20 11:36:05 -0800 2008 3 0 false false Tue Apr 24 21:16:35 -0700 2007 Wed May 30 08:35:32 -0700 2007 3 0 false false Sun Oct 01 00:00:00 -0700 2006 Tue Apr 17 12:47:32 -0700 2007 Tue Apr 17 16:05:08 -0700 2007 5 0 false false Mon Sep 01 00:00:00 -0700 2003 Tue Jan 08 11:47:16 -0800 2008 Tue Jan 08 11:49:21 -0800 2008 3 0 false false Tue Aug 12 21:57:27 -0700 2008 Tue Aug 12 21:58:24 -0700 2008 3 0 false false Mon Jan 28 09:13:56 -0800 2008 Mon Jan 28 09:15:59 -0800 2008 0 0 false false Fri Feb 08 06:10:47 -0800 2008 Mon Mar 10 07:32:10 -0700 2008 5 0 false false Thu Jan 31 21:30:21 -0800 2008 Thu Jan 31 21:31:05 -0800 2008 5 0 false false Sat Feb 23 08:45:21 -0800 2008 Sat Feb 23 08:46:06 -0800 2008 4 0 true false Thu Jul 19 06:11:57 -0700 2007 Thu Jul 19 06:12:30 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=239409