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Understanding Brands
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it ...more
Paperback, 139 pages
Published
May 28th 2006
by Kogan Page
(first published May 1st 2006)
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the language is not zgirt !
and the ideas are not well organised .
but Im still reading ... :)
and the ideas are not well organised .
but Im still reading ... :)
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