false http://photo.goodreads.com/books/1173000889m/237837.jpg 237837 3 <p align="left">Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called <i>evangelism.</i> Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.</p><p align="left"><i>Selling the Dream</i> is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.</p><p align="left"><i>Selling the Dream</i> will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.</p> 230384 1991 Selling the Dream total:22|5:4|4:11|3:5|2:2|1:0| 22 83 46 1 3 0 false false Sat Nov 28 00:00:00 -0800 2009 Sun Nov 08 13:01:19 -0800 2009 Sat Nov 28 20:59:14 -0800 2009 0 0 false false Mon Nov 30 05:52:49 -0800 2009 Mon Nov 30 05:52:49 -0800 2009 0 0 false false Fri Nov 27 14:16:53 -0800 2009 Fri Nov 27 14:20:09 -0800 2009 0 0 false false Wed Nov 11 08:50:50 -0800 2009 Wed Nov 11 08:50:50 -0800 2009 0 0 false false Sun Sep 13 14:01:10 -0700 2009 Sun Sep 13 14:01:10 -0700 2009 5 0 false false Fri Sep 11 19:05:23 -0700 2009 Fri Sep 11 19:05:23 -0700 2009 0 0 false false Tue Aug 18 20:38:25 -0700 2009 Tue Aug 18 20:38:25 -0700 2009 0 0 false false Tue Aug 18 07:21:57 -0700 2009 Tue Aug 18 07:21:57 -0700 2009 0 0 false false Tue Jul 21 17:12:10 -0700 2009 Tue Jul 21 17:12:10 -0700 2009 0 0 false false Sun Jul 19 15:38:37 -0700 2009 Sun Jul 19 15:38:37 -0700 2009 3 0 false false Mon Jul 13 23:08:21 -0700 2009 Mon Jul 13 23:08:21 -0700 2009 0 0 false false Mon Jul 13 09:28:10 -0700 2009 Mon Jul 13 09:28:23 -0700 2009 0 0 false false Mon Jun 22 22:14:18 -0700 2009 Mon Jun 22 22:14:18 -0700 2009 0 0 false false Tue Jun 09 13:50:38 -0700 2009 Tue Jun 09 13:50:38 -0700 2009 0 0 false false Mon May 11 11:30:32 -0700 2009 Mon May 11 11:30:32 -0700 2009 4 0 false false Mon Apr 27 14:46:45 -0700 2009 Mon Apr 27 14:46:45 -0700 2009 0 0 false false Fri Apr 10 22:14:18 -0700 2009 Fri Apr 10 22:27:47 -0700 2009 0 0 false false Thu Jun 01 00:00:00 -0700 2006 Sat Apr 04 11:31:39 -0700 2009 Sat Apr 04 11:31:48 -0700 2009 4 0 false false Sat Feb 28 07:12:36 -0800 2009 Sat Feb 28 07:12:36 -0800 2009 0 0 false false Mon Feb 23 16:20:08 -0800 2009 Mon Feb 23 16:20:08 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=237837