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Sold American: Consumption and Citizenship, 1890-1945
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Sold American: Consumption and Citizenship, 1890-1945

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At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two pr ...more
Paperback, 536 pages
Published September 1st 2006 by University of North Carolina Press
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Marfita
Jun 28, 2010 Marfita rated it really liked it
Recommends it for: students of popular culture, economics, advertising, etc.
Shelves: anthropology-etc
What did I learn? It's consume or die. Ruh-roh.

Update - from my review on blogger.com:

After the admission that I knew the author personally, I moved on to The Tome.
I'm not through with the footnotes yet, but I did slog through the text. And I mean "slog" in the nicest way. This is the meaty prose of the dissertation, lightened hither and yon by Charlie's inimitable wryness. Example: subheading in chapter 7: "Slaughter on Madison Avenue" - great balls o' fire, he even worked in a musical referen
...more
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