false 2365091 1 For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing-building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing "how-to" and allows them to relate this material to their own goals, products, and services. 2371858 23 5 2003 Internet Marketing 0 0 1 0 0 0 false false Sun Sep 20 16:50:56 -0700 2009 Sun Sep 20 16:50:56 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2365091