<![CDATA[Inside Steve's Brain]]>

false <![CDATA[Inside Steve's Brain]]> 2363692 2 An insider’s guide to the unique leadership style of Steve Jobs, the driving force behind the success of Apple and Pixar Steve Jobs is technology’s most famous CEO, the man who revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). He’s also one of the most controversial CEOs in history, allegedly throwing epic tantrums, firing staff in elevators, and taking credit for other people’s achievements. So what’s the real story? According to Leander Kahney, who has covered Jobs since the early 1990s as a reporter, editor, and book author, he’s a fascinating bundle of contradictions. He’s an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and antimaterialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the personality traits that some consider flaws—narcissism, perfectionism, total faith in his intuition—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. After interviewing more Apple insiders than any previous author, Kahney has distilled the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. 2370459 17 4 2008 Inside Steve's Brain total:137|5:17|4:65|3:48|2:6|1:1| 137 502 222 28 4 3 false false Tue Jul 01 00:00:00 -0700 2008 Sat Aug 30 17:24:36 -0700 2008 Sat Aug 30 17:30:43 -0700 2008 more...]]> 3 1 false false Tue Apr 29 00:00:00 -0700 2008 Tue Apr 01 12:50:55 -0700 2008 Tue Apr 29 12:22:33 -0700 2008
Loved the deet about the Jobs family taking 2 w...more...]]> 4 0 false false Thu Aug 20 00:00:00 -0700 2009 Sun Aug 23 19:54:42 -0700 2009 Sun Aug 23 20:25:46 -0700 2009
Affirmation of Rygh's Law: Apple has become the perfect vehicle to realize Jobs' long-held dreams: developing easy-to-use technology for individuals. He's made-and remade-Apple in his own image. "Apple is Steve Jobs with ten thousand lives," Guy Kawasaki, Apple's former chief ...more...]]> 4 0 true false Fri Jul 31 00:00:00 -0700 2009 Fri Jul 31 07:35:58 -0700 2009 Fri Jul 31 08:10:32 -0700 2009 iPOD and iTUNES. Of big time importance, my iMAC does not crash or get infe...more...]]> 4 0 false false Fri May 08 00:00:00 -0700 2009 Wed Apr 29 17:29:06 -0700 2009 Fri May 08 15:40:59 -0700 2009 more...]]> 4 0 false false Tue Feb 10 00:00:00 -0800 2009 Wed Feb 04 21:58:17 -0800 2009 Mon Mar 02 22:36:53 -0800 2009 more...]]> 5 0 false false Sun Feb 01 00:00:00 -0800 2009 Tue Jun 16 12:08:44 -0700 2009 Tue Jun 16 12:13:57 -0700 2009 3 0 false false Sat May 16 03:52:04 -0700 2009 Sat May 16 03:55:49 -0700 2009 May be he could do the same with better employees relationships.
It is a good book. I recommended it.]]> 3 0 false false Tue Sep 01 00:00:00 -0700 2009 Sat Oct 03 09:39:29 -0700 2009 Sat Oct 03 09:39:29 -0700 2009 3 0 false false Tue Dec 30 00:00:00 -0800 2008 Tue Dec 30 14:41:25 -0800 2008 Tue Dec 30 14:42:44 -0800 2008 4 0 false false Fri Jan 02 13:45:01 -0800 2009 Fri Jan 02 13:45:50 -0800 2009 2 0 false false Wed Oct 01 00:00:00 -0700 2008 Sat Nov 22 13:14:55 -0800 2008 Sat Nov 22 13:15:16 -0800 2008 5 0 false false Thu May 07 19:06:46 -0700 2009 Thu May 07 19:07:25 -0700 2009 4 0 false false Fri Jun 20 00:00:00 -0700 2008 Sun May 11 15:17:46 -0700 2008 Sun Jul 06 15:37:45 -0700 2008 more...]]> 4 0 false false Sat Apr 11 00:00:00 -0700 2009 Tue Dec 30 07:43:53 -0800 2008 Sat Apr 11 07:13:17 -0700 2009
My favorite chapter was the first. "Focus: How Saying 'No' Saved Apple." Worth the price of the book.

Jobs believes "the most important decision...more...]]> 4 0 false false Sun Sep 07 00:00:00 -0700 2008 Wed Jul 16 12:03:39 -0700 2008 Tue Sep 23 09:53:30 -0700 2008
Easy writing style, not terribly deep, and a quick/thin pop-culture sort of read, but worth l...]]> 2 0 false false Sat Sep 20 15:06:26 -0700 2008 Sat Sep 20 15:06:26 -0700 2008 3 0 false false Thu Oct 09 00:00:00 -0700 2008 Wed Jul 23 08:37:59 -0700 2008 Thu Oct 09 07:06:53 -0700 2008 3 0 false false Tue Jan 01 00:00:00 -0800 2008 Tue Sep 02 10:51:21 -0700 2008 Thu Dec 11 15:21:51 -0800 2008 3 0 false false Thu Jun 04 00:00:00 -0700 2009 Sun Feb 01 21:00:49 -0800 2009 Thu Jun 04 21:02:58 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=2363692