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Bluff Your Way in Marketing (The Bluffer's Guides)
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Bluff Your Way in Marketing (The Bluffer's Guides)

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Marketing activity involves taking something simple and obvious and packaging it to go. This is a skill which all good bluffers quickly learn.
Paperback, 64 pages
Published October 1st 1996 by Ravette Publishing Ltd.
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Nov 09, 2013 Alyson rated it did not like it  ·  review of another edition
Printed in 2000 so obviously no reference to modern marketing but I still found this possibly the worst book I've read on marketing. It didn't seem to make sense, bears little relationship to the marketing I know and studied, and I can't see how it would help anyone improve their marketing skills or know more about marketing.
No wonder it's been sat on my bookshelves for over a decade!

Steve Mitchell
May 12, 2012 Steve Mitchell rated it did not like it  ·  review of another edition
I find that these books either allow you to enter a conversation upon the subject in question without appearing totally ignorant or are really funny. This one falls short of both targets by some way.
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