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Enduring Edge: Transforming How We Think, Create and Change
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Enduring Edge: Transforming How We Think, Create and Change

4.71  ·  Rating Details ·  7 Ratings  ·  2 Reviews
This is a story about the mind. Beyond the latest findings from brain and behavior research, it is about your mind and how you can use it better-a skill we need more urgently today than ever. If you are inclined to "judge" this book by its cover, or are wondering why it has no testimonials to help you decide, you need to read Enduring Edge. This book will not just make you ...more
Paperback, 240 pages
Published October 17th 2014 by Vitamita House
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Vinod Kaul
Mar 15, 2015 Vinod Kaul rated it it was amazing
BOOK REVIEW by Vinod Kaul
Book: Enduring Edge by Amita Shukla
Publisher: Vitamita House
Pages: 223 pages

Don’t we all take a pause from our headlong rush in life and ask ‘what is it all about?’ There are two pretenders to the rescue – science and religion. Science starts from the existential reality and builds a logical edifice; only thing is that they are taking an awful lot of time and covered very little distance in the last few thousand years. On the other hand, religion and other spiritual disc
Meena Sareen
Oct 30, 2015 Meena Sareen rated it it was amazing
Shelves: business, psychology
I had the opportunity to meet the author at an event in the DC area earlier this year.
Finding her thoughts to be particularly insightful, I read her book—and I’m glad I did.

With an undergraduate background in psychology, I found it really interesting.
Amita separates out 3 mental states: The 1D mind--driven by basic needs, the 2D mind--driven by thoughts and analysis, and the The 3D mind--driven by perspective. More than just teaching readers about the differences there between, Amita illustrat
Nicole rated it really liked it
Mar 27, 2016
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Aug 20, 2016
Shikha rated it it was amazing
Feb 03, 2016
Paul Nagy
Paul Nagy rated it it was amazing
Aug 04, 2015
Ruby rated it it was amazing
Feb 09, 2015
Michelle S Olenoski
Michelle S Olenoski marked it as to-read
Oct 28, 2014
Amita Shukla
Nov 02, 2014 Amita Shukla added it  ·  (Review from the author)
Sapphira marked it as to-read
Jun 24, 2015
Sunil Sudi
Sunil Sudi marked it as to-read
Mar 30, 2016
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Apr 29, 2016
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Nov 28, 2016
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Goodreads Librari...: Adding book cover image 3 15 Nov 02, 2014 03:44PM  
Amita Shukla is an innovator and entrepreneur with over a decade of experience in investing in healthcare innovation. She regularly mentors, teaches, and speaks to entrepreneurs and leaders. She has a BA in biochemistry from Harvard, where she was a Senior Editor at the Harvard Crimson, and an MBA from Stanford. She holds 10 patents. Drawing on her wide-ranging experiences, Amita brings to her ...more
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