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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

3.58 of 5 stars 3.58  ·  rating details  ·  36 ratings  ·  5 reviews
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion thr
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Paperback, 563 pages
Published October 1st 2007 by Lawrence Erlbaum Associates (first published February 1st 1993)
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Larry McCloskey
A bit of a one-size-fits-all textbook on persuasion, this book borrows heavily from other authors but casts that previous scholarship in a uniquely accessible light.

Having had the pleasure of taking this course and using this text under the author, I can tell you that this book brings to life his enthusiasm and genuine passion for the subject matter. Cialdini's "Influence" and in so doing, takes the plethora of useful information from Cialdini's work and makes it palatable, removing the monotony
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Linda
This book is easy to read and provides a clear overview of the primary theories of persuasive communication.
Jvermeersch
We used this book in my undergraduate course at university (Communication Sciences), and it also was a good reference work for my Master's thesis on strategies for immunization against persuasion. A book I would suggest to anyone interested in persuasive communication! Written in a very fluent and accessible style, with plenty of real-life examples.
Julia
Amazing book! Well written, fluent in language, understandable and well explained. This was an interesting read and is highly recommendable for people who want to know the basics, but also in depth explained details of persuasion.
Jennifer
I read this book as a textbook for a class. It isn't bad. I did learn a number of things. It just didn't grab me the way some of the other non-fiction books I have been reading lately have.
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